2024 was all fingers on deck for me and my group at our company headquarters in Austin, Texas and it all the time makes me glad to share the 12 months’s highlights that we made occur to higher serve you, our loyal pals and prospects! With the ability to share private updates like these is considered one of my favourite elements of being a small, founder-led enterprise. So right here you go. A number of the most noteworthy issues that occurred at Renée Rouleau in 2024 and a sneak peak into 2025!
We Launched Three New BODY Care Merchandise (As seen on the At present present!)
I took a little bit of focus off of the face this 12 months and wished to supply some options for the pores and skin in your physique in addition to a wellness product. These are so enjoyable and you’ve got been loving them!
- Wake Me Up Bathe Spray – This one will completely degree up your bathe expertise. Mist is in your bathe partitions and activate the water and your complete bathe is remodeled right into a eucalyptus awakening. Significantly, it’s so good. And we’ve gotten a lot suggestions from the boys in your lives which can be loving it, too. (Code phrase for, he stole mine!)
- Bedside Physique Balm – I wished one thing to depart on my bedside desk and apply to my fingers, cuticles, ft (with socks), so I created this yummy balm. It melts into the pores and skin fantastically with out leaving a greasy mess. I do know you’ll find it irresistible.
- Again & Physique Buffing Towel – I’m completely obsessive about exfoliating the physique for super-smooth pores and skin, conventional physique scrubs that it’s important to scoop out of a jar aren’t all the time sensible to make use of. Say howdy to a simple approach to slough off dry pores and skin cells throughout your total physique, together with hard-to-reach areas just like the again. I exploit this twice per week and observe with physique oil and my pores and skin feels completely unimaginable.
We Launched a New Eye Creme (Good day to fresher-looking eyes!)
- Hydrabounce Firming Eye Creme – I packed quite a bit in right here with the 4 essential issues the pores and skin across the eyes wants — peptides, humectants, antioxidants, and restorative lipids. I get requested quite a bit, “Renée, do eye lotions actually work?” Sure and right here is why.
In case you’re in Austin, we additionally launched in-store choose up. Once you take a look at on-line, you at the moment are in a position to choose that choice and are available say Hello to our group!
We Received Two Magnificence Awards!
Relaxation Day Masque received an Attract Better of Magnificence award for “Greatest In a single day Masks”. Whereas there are a lot of magnificence awards on the market, Attract is the OG and really the equal of profitable an Oscar! (Higher Than Balm received final 12 months!)
Our new Bedside Physique Balm received a Individuals magnificence award in order that was very thrilling, too. It’s such a pleasure to share my professional formulation with you. Every one is crafted with love and care, from my fingers to your pores and skin, for actual outcomes.
Our 2024 Greatest Promoting Merchandise Had been…
On this order.
- Anti Bump Answer
- Vitamin C&E Therapy
- Pores and skin Restoration Lotion
- Elderberry Soothing Toner
- AHA/BHA Blemish Management Cleanser
- Weightless Safety SPF 30
- Triple Berry Smoothing Peel
- Fast Response Detox Masque
- Hydraboost Rescue Creme
- Moisture Infusion Toner
Our merchandise had been shipped to 37 nations! And we now have obtained over 300 5-star evaluations, we love to listen to your suggestions that our merchandise are fixing your pores and skin issues.
Creating skincare merchandise is an intuitive artwork fueled by having touched hundreds of faces and listening to individuals’s pores and skin issues over the previous 35 years. That is…The Renee Approach.
Our Merchandise Are Now Out there For Buy in Spas and Med Spas
The most important information of the 12 months…for the primary time EVER, our merchandise at the moment are being offered by estheticians and skincare professionals throughout the US! I perceive that you simply, our loyal prospects, wish to expertise our merchandise in actual life. To the touch, to scent, strive one thing new and maybe get a Renée Rouleau facial, is one thing you have got been asking for.
I’ve turned down quite a bit of alternatives to have my line offered elsewhere. Huge field retailers have knocked at my door and I received’t even entertain a dialog with them. I’m simply not involved in following the trail of so many manufacturers the place the main target then turns into gross sales and numbers. All for the sake of the almighty greenback. Founders lose their soul once they have buyers respiration down their neck. I see all of it too usually and that’s simply not for me. (I fortunately personal 100% of my firm and I speak about plenty of this on the Shiny podcast.) However, the considered having my merchandise out in the true world (vs simply on-line) could be very thrilling and I couldn’t have chosen the suitable individuals to characterize my line — estheticians and skilled skincare professionals. These are my individuals and I’m simply so excited!
We now have 22 PRO companions thus far and that record is rising all the time. It’s a brand new space of enterprise for us so we’re taking it sluggish for the second. See the place to purchase Renée Rouleau and thanks for supporting our companions!
New Estheticians Added to Our Workforce
Talking of estheticians, again once I owned skincare spas in Dallas (and beforehand in Boston) I used to be round estheticians all the time. After we closed down the Dallas spas 5 years in the past, and I used to be now a 100% product firm, I wasn’t round estheticians anymore and missed it. I get plenty of new concepts from them so within the spirit of getting again to my roots, we at the moment are using extra estheticians to serve varied roles akin to new product growth, buyer care, social media and advertising and marketing and finally, to serve you higher. We now have not too long ago employed estheticians Amanda and Maddie who you’ll work together if you name or electronic mail us. We’re all the time right here to offer that private contact.
Me and my esthetician group. Amanda (left) and Maddie (center).
It simply feels so good to lean into the individuals who have all the time been a part of my success — those that contact faces and really perceive pores and skin on a deeper degree. We communicate the identical language. If you’re an esthetician and wish to be notified after we are hiring, apply right here.
We Celebrated 28 Years of Renée Rouleau Pores and skin Care
All the time a ‘pinch me’ second to be in enterprise this lengthy. My aim was to assist others change into extra assured of their pores and skin and am simply really grateful that your help nonetheless permits me to do that! I’ve been at this 35 years now and I simply might by no means consider doing anything. Thanks, really. Right here’s a enjoyable throwback video.
The ‘FLO-vember’ Problem Custom Continues
As lots of you realize, my husband Florian of twenty-two years (and COO of our firm) handed away six years in the past from a brief battle with most cancers. Yearly in November (his birthday month) when he was alive, we did ‘The FLO-vember Problem” the place we dedicated to a well being aim and did it daily for the month. (We normally did burpees, ugh!) Me and the group have continued this custom and it’s all the time a reminder of the significance of fine well being and retains his spirit round. I do know he’s proud.
Estheticians and Dermatologists Unite
One of many issues I really like most about being within the magnificence trade is the individuals I get to fulfill and study from. This trade has among the brightest, most modern, inventive individuals, and I by no means get uninterested in studying from them.
A giant spotlight in November was not solely getting to talk for the second 12 months on the Science of Skincare Summit however this 12 months I performed three roles: I used to be a speaker, the co-chair of the esthetician monitor and an exhibitor showcasing our line. What’s tremendous cool about this summit is that it brings estheticians and dermatologists collectively. That is very uncommon. All of us have the identical goal, which is to assist enhance lives by bettering pores and skin however our approaches might be totally different and we haven’t all the time performed nicely collectively within the sandbox.
That is now altering and we now have a newfound respect for each other for a way we view and deal with pores and skin and this summit is an instance of that. It was an honor to be on a panel with well-known dermatologists (like Dr. Pimple Popper!) representing my fellow estheticians.
I’ll once more be the co-chair subsequent 12 months so in case you are a licensed skincare skilled, please be part of me.
What You Can Count on in 2025…
At Renée Rouleau, we’re not about merchandise. We’re about touching individuals. And I hope in some small means, I’ve touched your life. #TheReneeWay
You’re in the perfect fingers.
XO,
Renée
Superstar Esthetician & Skincare Skilled
As an esthetician skilled in beauty chemistry, Renée Rouleau has spent 35 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare knowledgeable has created a real-world answer — merchandise which can be formulated for 9 several types of pores and skin so your face will get precisely what it must feel and appear its greatest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world information and fixed analysis are why Marie Claire calls her “essentially the most passionate pores and skin practitioner we all know.”
