YSL’s Lash Latex Mascara Survives the Winter Winds

I might in all probability purchase any magnificence product Alex Consani was promoting, which is harmful for me contemplating her line of labor. The excellent news is she appears to choose those I might need anyway.

This week, YSL Magnificence is introducing their latest mascara—Lash Latex Lengthening & Sculpting Mascara—alongside a marketing campaign fronted by the mannequin. The latest addition to an already-impressive mascara choice, Lash Latex was “designed to ship sculpted size, all-day elevate, and conditioned, versatile lashes.” All good issues, clearly.

Hold studying to be taught the whole lot about Consani’s function within the marketing campaign and the brand new launch, plus our sincere evaluation.

The Inspiration

In a press launch, the model defined that it selected Consani for the marketing campaign as a result of her presence echoes the product’s “daring, modern efficiency.”

“Her trendy, expressive aesthetic completely mirrors the mascara’s dynamic, high-definition end,” they defined.

If you are going to be in comparison with mascara… it is a good one.

“Engineered with couture-level know-how, Lash Latex stretches efficiency past conference: lengthening every lash with precision, softening with each swipe, and locking in elevate that lasts,” added the model. “This launch marks the following evolution in high-impact lash artistry.”

The Product

In comparison with YSL’s fan-favorite volumizing mascara, Lash Conflict Excessive Quantity Mascara, and its XXL brush, Lash Latex’s lash sculpting brush options 496 micro bristles to ensure every hair will get its elevate.

The components is infused with hyaluronic acid and iris Florentina, which can contribute to softer-feeling lashes over time. The ophthalmologist-tested components is secure for delicate eyes (even the most delicate, they are saying!) and sweat resistant even after a exercise.

In an instrumental take a look at, lashes had been as much as 1.6X longer and lifted for as much as 24 hours. A client take a look at additionally confirmed a 39% improve in curl and clump-free utility.

The Evaluation

“I’ve teeny-tiny lashes that get overwhelmed by a giant fluffy brush, so I’ve all the time felt ignored of the Lash Conflict hype. Fortunately, Lash Latex’s spiky, cone-shaped brush is rather more my pace. All these little bristles seize every of my (sparse) lashes, separating and lifting them for an extended, fanned-out impact. Most spectacular, nonetheless, is the components’s endurance. Within the winter, my eyes water as quickly as I go away the home, however this stays put even on the coldest days with no smudging or flaking to talk of. If you happen to’re in search of lengthy, outlined lashes that won’t budge, you are going to wish to hit add to cart, now.” —Bella Cacciatore, senior information editor