Yearly, I like wanting again on the milestones, the teachings, the pivots, and the individuals who made it magical. 2025 introduced progress, refinement, and a deeper reference to each our prospects and our Skilled Esthetician PRO Companions. It was a yr rooted in hands-on care, training, and neighborhood.
Here’s a look again on the moments that formed the yr at Renée Rouleau and a peek at what I’m engaged on.
29 Yr Celebration
Pinch me. We celebrated our 29 yr anniversary this yr and it’s loopy to assume I’ve been touching faces (over 25,000 of them) for nearly FOUR a long time. And I can truthfully say that I nonetheless love what I do! This milestone is a testomony to the unimaginable shoppers, distributors, companions, and crew members who’ve been a part of the journey. Learn all about the historical past of our firm.
New Product Launch for Hyperpigmentation
This yr we launched our HyperFix Fading Toner which introduced an overwhelming quantity of enthusiasm, shortly promoting out inside three weeks and turning into certainly one of our top-selling merchandise of the yr. Wow! This product displays our dedication to results-driven formulation that really feel luxurious within the hand and highly effective on the pores and skin. Its distinctive mix targets hyperpigmentation whereas offering a silky, soothing texture you may really feel each time you apply it. It’s actually so good and our prospects and esthetician PRO Companions are loving it.
Your Most Beloved Merchandise of 2025
One of the best-selling merchandise of the yr have been…
- Anti Bump Resolution
- Vitamin C&E Therapy
- Pores and skin Restoration Lotion
- AHA/BHA Blemish Management Cleanser
- Elderberry Soothing Toner
- HyperFix Fading Toner
- Speedy Response Detox Cleanser
- Triple Berry Smoothing Peel
- Hydraboost Rescue Creme
- Speedy Response Detox Masque
These are the formulation your fingers reached for many, the textures you trusted, and the outcomes you might really feel from first software. Confirmed, private, and designed to fulfill pores and skin precisely the place it’s.
New Pores and skin Sort Quiz
My journey as an esthetician started with one easy query, in case you don’t know your pores and skin sort, are you even getting outcomes? This yr we developed and launched an all-new Pores and skin Sort Quiz into one thing excess of a easy questionnaire. We put our coronary heart into it and I can truthfully says it’s so good. It offers you a customized session, full with deeper insights, tailor-made steering, and a custom-made Motion Plan that mirrors the expertise of sitting within the therapy room with me, an Skilled Esthetician!
Faster Buyer Service Response
As a lot as our firm was constructed on private contact, this yr we pulled in an AI assist device to assist reply fast questions you could have. That is particularly useful on weekends after we’re out of workplace and also you want some steering. What I like in regards to the device is that it’ll strive that can assist you, however in case you require additional info, you may at all times select to contact us, and we are going to reply very first thing Monday morning. Whereas it affords on the spot assist, it by no means replaces the hands-on care of an actual Skilled Esthetician. As a substitute, it really works alongside human experience to make sure you at all times really feel supported, knowledgeable, and guided at each step of your skincare journey.
And in case you really need private consideration, you may at all times guide a digital skincare session with an actual Skilled Esthetician.
An All New ReneeRouleau.com Expertise
We additionally simply launched a model new web site to really feel just like the hands-on, esthetician-guided expertise we’re identified for.
Right here’s what you may anticipate…
1. Skilled assist at each step. It seems like having a skincare skilled by your aspect, guiding, explaining, and serving to you select what your pores and skin actually wants. Study extra about our product line and my philosophy.
2. An expertise that mirrors what our estheticians do finest, take care of your pores and skin with hands-on experience.
3. Actual pores and skin, actual outcomes paired with my in-depth how-to’s, pores and skin suggestions and product suggestions to information you each step of the way in which.
4. We’re particularly proud to focus on our PRO Companions, reinforcing our mission to carry professional-level recommendation from Skilled Estheticians straight to each buyer.
We additionally made procuring simpler than ever by including PayPal, Apple Pay, and Google Pay. Browse the brand new web site and tell us what you assume.
(Thanks to my crew! This was a labor of affection that really raises the usual!)
Extra Skilled Fingers, One Mission
Our Renée Rouleau PRO Accomplice community grew to 60 trusted Skilled Estheticians nationwide, increasing the Renée Approach into extra therapy rooms than ever. Every partnership strengthens the connection between skilled experience and at-home care. See the place to get your fingers on Renée Rouleau merchandise.
This dedication to skilled training additionally introduced me again to the stage as co-chair on the Science of Pores and skin Summit, the place I shared evidence-based insights on pimples and superior strategies from the therapy room.
Schooling to Assist You in Your Pores and skin Journey
Schooling is on the coronary heart of what we do. This yr, we hosted interactive webinars on matters like glass pores and skin, pimples, and hyperpigmentation, giving our prospects a strategy to be taught skilled strategies and perceive their pores and skin.
We additionally welcomed small teams of PROs for in-person coaching with certainly one of our chemists, specializing in tactile studying so that they go away geared up to raise each therapy. (We had certainly one of our chemists with us, and it was so enjoyable to have playtime within the lab.)
We additionally launched the Renée Rouleau PRO Unique Accomplice Group, referred to as The Circle of Fingers, connecting Skilled Estheticians with sources, stay trainings, and ongoing assist, bringing skilled steering nearer than ever. It’s simply so enjoyable for me to attach with estheticians…these are my folks! Apply to turn into a PRO Accomplice.
Within the Media
A very enjoyable second for me this yr was sharing the actual cause I moved to Texas in a Texas Month-to-month function. Whereas many assumed it was all enterprise, let’s simply say…it was a sure soccer quarterback might have performed a task. (And he ultimately turned my shopper and makes use of our merchandise to at the present time!) Being featured gave me the prospect to share not solely my private story but in addition the philosophy behind my method to skincare, highlighting why customized, hands-on care has at all times been on the coronary heart of my work. Learn the Texas Month-to-month function.
I additionally was interviewed on a number of podcasts to debate many issues…pores and skin, enterprise, grief, resilience, and the great thing about turning into. These conversations allowed me to attach with a wider viewers and share insights in regards to the emotional impression of skincare.
I used to be additionally interviewed a couple of instances sharing how I take care of Sabrina Carpenter’s pores and skin and her favourite merchandise. Learn The High quality Edit, Pop Sugar Magnificence and Each day Mail.
A Considerate Transfer
In Austin the place Renée Rouleau is predicated, we downsized to a smaller workplace and warehouse, a strategic transfer that permits us to handle all of the monetary shifts from tariffs. (Belief me once I say, we now have been affected in a massive method.) This additionally required us to make considerate (and generally troublesome) selections, together with phasing out choose merchandise to guard the long-term well being of our firm.
I do know these adjustments affected a few of you, particularly these whose favourite merchandise have been not out there, and I’m actually sorry in your frustration and disappointment. I get it. Please know that discontinuing merchandise isn’t one thing I wish to do, however the minimums for customized formulations are extremely excessive, and merchandise have an expiration date so when one thing doesn’t transfer very quick, we’re compelled to make sure selections.
Care Past Pores and skin
Giving again is woven into the material of our model. In 2025, we supported communities affected by the devastating California wildfires, offering $10,000 in reduction funds. Supporting these in disaster is not only a line on a web page. It’s a part of our dedication to utilizing our platform and sources to create a constructive impression and take care of the broader neighborhood.
The Approach Ahead
With our crew settled into our new dwelling and our techniques refined, we’re coming into 2026 with extra readability, creativity, and function than ever earlier than.
With that being mentioned…we hope to launch 3-4 new merchandise in 2026, assuming all testing goes nicely. These merchandise are formulated to unravel actual pores and skin issues and I do know you’ll love them. Suppose luxurious textures, sensorial experiences that delight, and outcomes you may really feel from the very first software. On the similar time, we’re persevering with to reimagine the way you work together with the model: from searching our web site to procuring and receiving customized suggestions, each touchpoint is being refined to really feel smoother, less complicated, and extra intuitive, guaranteeing your expertise is as seamless because the outcomes.
At Renée Rouleau, we’re not about merchandise. We’re about touching folks. And I hope in some small method, I’ve touched your life. #TheReneeWay
You’re in the perfect fingers,
Renée + crew
Superstar Esthetician & Skincare Skilled
As an esthetician educated in beauty chemistry, Renée Rouleau has spent 35 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare skilled has created a real-world resolution — merchandise which are formulated for 9 various kinds of pores and skin so your face will get precisely what it must appear and feel its finest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world data and fixed analysis are why Marie Claire calls her “probably the most passionate pores and skin practitioner we all know.”
