SPF-focused model Supergoop! has named Lauren Weinberg as Chief Advertising and marketing Officer, efficient February 2, 2026
Ms. Weinberg joins Supergoop!’s govt management crew to supervise model, social and progress advertising, product innovation, artistic, shopper insights, strategic partnerships, and communications as the corporate continues to steer the class in making on a regular basis solar safety higher, enjoyable, inclusive and high-performing.
“Lauren is a world-class advertising chief with a uncommon potential to stability creativity, efficiency, and operational rigor,” stated Melis del Rey, Chief Govt Officer of Supergoop!. “As Supergoop! continues to develop and introduce thousands and thousands of latest customers to SPF as a every day ritual, Lauren’s management will likely be instrumental in strengthening our model, deepening shopper connection, and fueling long-term demand.“
Ms. Weinberg brings greater than 20 years of expertise main transformation throughout a few of the world’s most influential know-how and shopper corporations. Most just lately, she served as Chief Advertising and marketing Officer at Peloton. Prior, she served as Chief Advertising and marketing and Communications Officer at Sq., launching its first world model marketing campaign, and supporting main acquisitions together with Weebly and Afterpay. Earlier in her profession, Ms. Weinberg held senior management roles at Yahoo, MTV, AOL, Nielsen, and comScore.
“I’ve been a loyal Supergoop! person for years, so this function feels private,” stated Ms. Weinberg. “The model has finished one thing extraordinary—it’s made every day SPF one thing individuals truly wish to use, and that’s not a small factor when sunscreen is the one of the crucial efficient methods to stop pores and skin most cancers. I’m deeply grateful to Melis for this chance, and I’m excited to associate with the crew to construct on what’s already an unimaginable basis.“
In late November 2025, Supergoop! named Melis del Rey — previously of Amazon Well being & Magnificence and Procter & Gamble — as CEO, succeeding interim CEO Gregory Polcer, who had held the function since Could 2025.
