At 100% PURE®, our mission has all the time been rooted in a easy however highly effective thought: you shouldn’t have to decide on between high-performance magnificence and the peace of thoughts that comes from clear elements. From our very first method, we’ve been devoted to offering the cleanest, only merchandise potential, specializing in how nature can improve your pure radiance.
The panorama of “clear magnificence” is consistently evolving, with new international security requirements and regulatory updates like MoCRA (Modernization of Cosmetics Regulation Act) serving to to form a safer trade for everybody. At 100% PURE®, we view these modifications as a possibility for even higher transparency. Our dedication to our group means being open about how we evolve, guaranteeing that each product we create stays secure, efficient, and superbly vibrant.
The Artwork of the Pigment: The place Nature Meets Efficiency
For years, our signature fruit pigments have outlined what we stand for. Through the use of the colourful hues present in raspberries, pomegranates, and black tea, we’ve been in a position to create make-up that doesn’t simply look stunning on the floor, but in addition incorporates antioxidant-rich elements. These plant-based colorants are chosen particularly for his or her capacity to supply a surprising look whereas supporting the appear and feel of wholesome pores and skin.
We consider that make-up must be an extension of your skincare routine—designed to boost your visible glow and supply a sensory expertise that feels pretty much as good because it appears. As we proceed to innovate, our heritage of utilizing fruit-derived pigments stays the heartbeat of our model, serving as the muse for each stunning shade we produce.
Navigating International Requirements: The Function of FDA-Authorised Colorants (CI)
As 100% PURE® continues to develop, we’re devoted to navigating the advanced panorama of world beauty rules. To make sure our merchandise stay accessible and compliant with evolving security requirements—such because the Modernization of Cosmetics Regulation Act (MoCRA)—now we have begun incorporating sure FDA-approved artificial dyes in particular formulation.
On our labels, you may even see these listed as “CI” adopted by a collection of numbers (for instance, CI 15850). These “Coloration Index” elements are held to rigorous security specs by the FDA. By fastidiously mixing these accredited colorants with our signature fruit pigments, we’re in a position to obtain the colourful, high-performance visible outcomes you count on, with out compromising on our dedication to security. This evolution permits us to supply a wider vary of shades that keep their gorgeous look all through the day.
Defining “Non-Poisonous” for the Trendy World
We perceive that the phrase “artificial” can generally elevate questions. At 100% PURE®, our definition of non-toxic magnificence stays as strict as ever. Each ingredient we use, whether or not derived from a raspberry or a mineral, undergoes an intensive screening course of to make sure it meets our excessive requirements for security and purity.
Our objective is to create formulation which are designed to be light on the pores and skin whereas offering professional-grade aesthetic outcomes. Through the use of FDA-approved colorants alongside our plant-based elements, we’re guaranteeing that our make-up stays a secure, efficient alternative in your magnificence routine. We aren’t altering our values; we’re merely utilizing each secure device out there to offer you probably the most radiant-looking outcomes potential.
Transparency & Training: The way to Store with Confidence
We consider that an knowledgeable buyer is an empowered one. You’ll all the time discover a full checklist of elements on our packaging and web site, permitting you to see precisely what goes into your favourite shades. We encourage you to search for the “CI” labels and know that they signify a dedication to each security and efficiency.
Our group is the center of 100% PURE®. In case you ever have questions on a selected ingredient or how we formulate our merchandise to boost your natural-looking magnificence, we’re right here to talk. We’re proud to cleared the path in a brand new period of transparency, the place clear magnificence is outlined by security, honesty, and unbelievable visible efficiency.
A Word on Our Dedication to You
As we transfer ahead, we stay devoted to the concept transparency is the last word expression of care. By evolving our formulation to satisfy the best international security requirements, we be sure that 100% PURE® continues to be a pacesetter within the clear magnificence motion—offering merchandise which are as accountable as they’re stunning.
We consider that magnificence must be a supply of confidence, not confusion. Whether or not it’s the fruit pigments that began all of it or the fastidiously chosen, FDA-approved colorants that assist us attain new heights of efficiency, each alternative we make is together with your well-being and your vibrant look in thoughts.
Be part of the Dialog
We’re greater than only a magnificence model; we’re a group constructed on belief. We invite you to discover our ingredient lists and attain out to our workforce with any questions you might have. Your suggestions helps us develop, and your belief is what retains us 100% PURE®.
Thanks for being a part of our journey towards a extra clear, visibly radiant future.
