Created by Most Effort, the spot unfolds on the planet of “The Satan Wears Prada 2,” bringing the enduring Runway Journal places of work to life. The story facilities on an surprising mix-up the place Kendall Jenner is mistaken as a candidate for Miranda Priestly’s new assistant. The spot additionally introduces certainly one of Miranda’s newest assistants, Amari, portrayed in “The Satan Wears Prada 2” by Simone Ashley.
The collaboration will lengthen past Oscars evening, and can characteristic a collection of activations all through the movie’s theatrical rollout. Collectively, the legendary movie franchise and the enduring magnificence home will have a good time confidence, glamour, and cultural impression on the intersection of leisure and sweetness.
On the collaboration with the movie, L’Oréal Paris Model President, Laura Branik, notes, “Teaming up with ’The Satan Wears Prada 2’ lets us present up in a second that defines magnificence and popular culture, and at a scale that matches the legacy of the movie. Launching this collaboration on Oscars evening, with a spot that pays homage to the story and brings collectively our world ambassadors Kendall Jenner and Simone Ashley, is a significant solution to reinforce what L’Oréal Paris stands for: celebrating ladies who set the usual, on display and in actual life.“
