Hey, lovely folks! In the present day I’m sharing a few of my favourite and the very best European cruelty-free indie magnificence manufacturers with you. Since transferring to the Netherlands in late 2025, I’ve been on a mission to find cruelty-free and vegan magnificence manufacturers primarily based proper right here in Europe, in addition to the UK. As somebody who has championed indie magnificence since 2008, I’m thrilled to inform you that the European indie scene is totally flourishing.
One of many issues I like most about purchasing from European manufacturers now’s the dearth of customs complications. No shock charges, no ready weeks for worldwide transport, no watching a bundle sit in customs limbo. It’s been a sport changer for me. And for these of you within the US or elsewhere, many of those manufacturers ship internationally or are carried by retailers like Magnificence Bay, Maquibeauty, and Monolith Store (a Swiss-based retailer that focuses on bringing indie make-up manufacturers to Europe).
All of those manufacturers are ones I’ve personally bought from and used with my very own cash. All opinions are my very own. As somebody with very reasonable, delicate, dry pores and skin with rosacea and oily deepset eyes (previously hooded eyes), I check all the things on actual, reactive pores and skin. If a product works for me, I really feel assured recommending it to you. I’ve famous the place I might like to discover deeper partnerships, as a result of I genuinely imagine these manufacturers deserve extra visibility within the indie magnificence group.
Greatest European Cruelty-Free Indie Magnificence Manufacturers to Strive
Transport and Customs Fast Reference
Right here’s a fast reference so you already know what to anticipate when ordering from every model featured on this submit.
| Model | Primarily based In | EU Customs | Additionally Out there At |
|---|---|---|---|
| Deadly Cosmetics | Germany | No charges (EU-based) | Magnificence Bay, Maquibeauty, Digicam Prepared Cosmetics |
| Nabla Cosmetics | Italy | No charges (EU-based) | Magnificence Bay, Maquibeauty, Ulta (US) |
| VE Cosmetics | UK | Test at checkout | Model web site |
| Cosmic Brushes | UK | EU taxes included at checkout | Model web site |
| Glisten Cosmetics | UK | EU taxes included at checkout | Magnificence Bay |
| Idun Minerals | Sweden | No charges (EU-based) | Model web site |
| Linda Hallberg | Sweden | No charges (EU-based) | Magnificence Bay, Kicks |
| Kjaer Weis | Denmark | No charges (EU-based) | Model web site |
If any of those manufacturers provide affiliate or low cost codes sooner or later, I’ll add them to my Affiliate Codes web page. Buying by way of my hyperlinks and codes is without doubt one of the finest methods to assist Phyrra and hold this web site lively.
Deadly Cosmetics (Berlin, Germany)
Deadly Cosmetics is a Berlin-based indie model based in 2016 with a give attention to high-quality, cruelty-free, and 100% vegan make-up. I’ve a number of magnetic stackable palettes stuffed with Deadly Cosmetics eyeshadows and blushes, and their method is one I come again to always. Their mattes are wonderful as a result of I can construct them up, they usually mix out for me properly. Deadly’s single eyeshadows, that are genuinely cool-toned, not secretly heat, are wonderful for very reasonable impartial cool pores and skin like mine and one of many causes that they’re a high choose for among the best European cruelty-free indie magnificence manufacturers.
My favourite palette that Deadly ever created was the 1UP Palette, a UV-reactive assortment housed in packaging formed like a traditional 80s arcade machine. I beloved it a lot I wrote a full evaluation. I’ve additionally created a DIY Gothic Appeal Faculty Palette with their singles, accomplished a Darkish Matter Tutorial that includes their multichrome black that shifts purple, orange, and teal, filmed a Deadly Lithophyte Tutorial for purple taupe hooded eye make-up, a Deadly Sapphire Eye Make-up Look, and a Deadly Purple Make-up Look utilizing their eyeshadows, blushes, highlighter, and contour powder. I exploit their face merchandise too: Deadly Quartz is my go-to contour, Deadly Hybrid is a beautiful blush, and Deadly Scatter is a gorgeous highlighter.
I’ve by no means had a sensitivity problem with any Deadly Cosmetics product, which says loads given how reactive my pores and skin may be. Their eyeshadow method doesn’t irritate my eyes, and the face merchandise put on comfortably on my dry pores and skin all day.
When you love constructing customized palettes with singles the way in which I do, Deadly is a should. They ship throughout the EU from Germany, so no customs charges for European prospects. It’s also possible to discover them on Magnificence Bay, Maquibeauty, and Digicam Prepared Cosmetics.
My Deadly Cosmetics posts:
Deadly Cosmetics Eyeshadow Assortment Swatches:
Nabla Cosmetics (Italy)
Nabla is an Italian indie model that has quietly grow to be one among my most repurchased manufacturers. I’m obsessive about their Cupid’s Arrow Longwear Stylo eyeliner pencils. I’ve bought a lot of their shades as a result of the method is that good. They glide on easily, keep placed on hooded or deepset eyes, and the colour payoff is intense. As I wrote in my Deadly Purple Make-up Look submit, “Nabla formally makes my favourite eye pencils as of late. Nabla Cupid’s Arrow pencils, whereas having a restricted shade vary, are the one issues creamy sufficient that they don’t damage my higher waterline once I apply them. In addition they keep in place and final all day as soon as set.”
The Nabla Cupid’s Arrow Stylos are additionally wearable as eyeshadow. I like to recommend working one eye at a time with them. They put on nicely on my waterline, too.
That final level is large for me. I’ve delicate eyes, and most eye pencils tug or sting once I apply them to my waterline. The Nabla Cupid’s Arrow Stylos are the one ones I’ve discovered which might be creamy sufficient to use comfortably whereas nonetheless setting and lasting all day on my oily, deepset lids they usually wore nicely on my hooded lids. When you have comparable struggles, these are value each cent.
Past their eyeliners, Nabla creates attractive eyeshadow singles and palettes with refined colour tales. I bought and reviewed the Wild Berry Palette and did a full demo and tutorial with it alongside the Cupid’s Arrow Stylos. I’ve additionally featured their Coral Cutie and Nude Cutie palettes with swatches, and traveled with the Wild Berry palette on my Las Vegas honeymoon. Primarily based on the prime quality and flexibility of their merchandise, they’re one among my high picks for the very best European cruelty-free indie magnificence manufacturers.
They’re PETA-certified cruelty-free, and their formulation constantly carry out at a stage that rivals way more costly manufacturers. I might like to discover their vary extra deeply and share it with the Hex Squad, as a result of I feel Nabla is a kind of manufacturers that deserves much more hype than it will get.
My Nabla posts:
VE Cosmetics (United Kingdom)
VE Cosmetics is a UK-based indie model that was one of many first to supply a very vegan and cruelty-free cosmetics line with an unapologetically gothic aesthetic. Based in 2015, VE Cosmetics is feminine, AuDHD, and vegan-owned. They make daring, various make-up for witches, rebels, and misfits, and I’m right here for each little bit of it! Their aesthetic and perspective are why they’re one among my picks for the very best European cruelty-free indie magnificence manufacturers.
What I like about VE Cosmetics is that they dwell the choice life-style they cater to. This isn’t a company model slapping a pentagram on a palette and calling it goth. The founder genuinely understands this group as a result of she’s a part of it. Their merchandise vary from black lipstick to corpse paint necessities, and all the things in between. I featured VE Cosmetics in my VE OG Blood Moon Make-up Inspiration submit, they usually’re a model I discussed eager to strive in my Greatest Gothic Make-up Manufacturers roundup for 2023. I’m so glad I did. When you’re within the goth, punk, or various magnificence house, VE Cosmetics was made for you. Full disclosure, I’ve obtained PR from VE Cosmetics prior to now.
They ship internationally from the UK.
My VE Cosmetics posts:
Cosmic Brushes (United Kingdom)
Cosmic Brushes by Fay is a UK indie model that I found by way of the choice magnificence group, and I now personal three of their palettes: the Gothic Palette, the Cooltrals Palette, and the Angelic Palette. All are reasonably priced, well-pigmented, and cruelty-free.
I lately printed a comparability evaluation of the Cosmic Brushes Angelic Palette vs the Danessa Myricks Pastel Dream palette. The Cooltrals Palette is particularly fantastic for these of us with impartial to chill pores and skin who’re uninterested in each “impartial” palette leaning orange. They embody EU taxes at checkout for European prospects, which makes ordering easy. And so they ship shortly!
My Cosmic Brushes posts:
Glisten Cosmetics (United Kingdom)
Glisten Cosmetics is a UK woman-owned indie model that focuses on colourful, artistic make-up. They’re recognized for his or her water-activated liners, beauty paints, and duochrome pigments. When you love graphic liner seems to be or festival-inspired make-up, Glisten is your playground.
I bought a number of of their star liquid liners and a blue mascara and I like them! The darkish blue shade is particularly nice with my blue hair.
I respect that they cater to individuals who see make-up as artwork and self-expression slightly than only a every day routine. Their product vary encourages experimentation, which is precisely the sort of power I like to carry to my tutorials. They’re obtainable on their very own web site and thru Magnificence Bay, with EU taxes included at checkout.
Idun Minerals (Sweden)
Idun Minerals is a Swedish clear magnificence model that holds a particular place in my coronary heart and in my content material historical past. Their Nordic Veil basis in Jorunn has been one among my finest basis matches for years. It’s one of many few mineral foundations that truly matches my very reasonable, impartial cool pores and skin with out pulling too orange, too pink, or too yellow. I’ve featured it throughout so many posts that it’s virtually a supporting character on Phyrra.
Idun Minerals can be one of many few basis manufacturers that doesn’t irritate my rosacea-prone pores and skin. Their mineral formulation are mild sufficient for my delicate, dry pores and skin, and the Nordic Veil offers me a pure end with out emphasizing dry patches or redness. When you battle with comparable pores and skin issues and haven’t been capable of finding a basis match on the paler finish of the spectrum, Idun Minerals needs to be on the high of your listing.
I did a full Cruelty-Free One Model Tutorial with Idun Minerals, and their Nordic Veil in Jorunn has appeared in my product lists for tutorials starting from my Greatest Eyeshadow Brushes for Hooded Eyes to my Deadly Cosmetics Darkish Matter Tutorial and numerous different seems to be. They’ve been a model accomplice prior to now, and I’m proud to have labored with them. As a Scandinavian model, Idun Minerals understands pale pores and skin in a method that many manufacturers merely don’t.
I’m additionally eternally grateful that I had the chance to go to Stockholm Sweden with Idun Minerals in 2019 because it was a life altering journey for me. It was the primary time I obtained to go to Scandanavia and see a gorgeous lifestyle that’s completely different from the USA. So clear, environment friendly, and lovely!
My Idun Minerals posts:
Linda Hallberg Cosmetics (Sweden)
Linda Hallberg Cosmetics was launched in 2016 by acclaimed Swedish make-up artist and influencer Linda Hallberg. The model focuses on cruelty-free, multi-use merchandise that break magnificence guidelines. I like that philosophy as a result of it aligns with how I method make-up: there aren’t any guidelines, solely prospects.
I reviewed the Linda Hallberg Enchanted Secrets and techniques Palette, a duochrome palette with huge pans. The shades actually come to life when layered on high of different colours to create dimension and shift. Moonwake is gorgeous with pinks and purples, and Orphic is gorgeous with teals, greys, and black. Their merchandise can be found by way of their very own web site, Magnificence Bay, and the Swedish retailer Kicks.
My Linda Hallberg posts:
Kjaer Weis (Denmark)
Kjaer Weis is a Danish luxurious magnificence model that I’ve had my eye on for some time. Based by make-up artist Kirsten Kjaer Weis, the model has been a pioneer in sustainable luxurious magnificence since 2010. What makes them stand out to me, and what I feel would resonate deeply with my viewers, is their refillable packaging system. Their merchandise are housed in modern metallic compacts designed to be saved and refilled, dramatically decreasing packaging waste.
I do know my viewers cares in regards to the environmental impression of their magnificence purchases. We speak about it on a regular basis. The sweetness trade generates an infinite quantity of packaging waste, and refillable techniques like what Kjaer Weis gives are some of the sensible options. I actually want extra magnificence manufacturers supplied refillable techniques or that measurement was standardized throughout European manufacturers. Kjaer Weis formulation are licensed natural, cruelty-free, they usually supply their mica ethically from Austria. I’m particularly inquisitive about their cream merchandise, as cream formulation are inclined to work finest on my dry pores and skin. I might like to strive their cream blush and basis and share an intensive evaluation with the Hex Squad, as a result of I feel it is a model that aligns superbly with the values my group holds.
Manufacturers on My Wishlist
Along with eager to discover Kjaer Weis extra deeply, there are a few different European manufacturers I’ve been inquisitive about.
Neve Cosmetics (Turin, Italy) has been on my radar for some time. Based in 2009, Neve means “snowflake” in Italian, and the model creates pure mineral make-up that’s cruelty-free and principally vegan. What intrigues me is their give attention to artistic, colourful shades at accessible worth factors. An Italian indie model making reasonably priced, pigmented mineral make-up with a playful colour vary? That sounds prefer it was designed for my viewers. I haven’t tried them but, however I’d like to.
Jolie Magnificence (UK) is a gothic make-up and various cosmetics model with some thrilling collaborations, together with an Ozzy Osbourne palette. They clearly perceive the choice group, and I’ve seen constructive opinions from fellow goth magnificence lovers. I’d like to get my arms on a few of their merchandise and evaluation them for you.
The Pastel Roses (Bradford, UK) was based in 2019 and makes an in depth vary of colourful pressed eyeshadows, multichromes, duochromes, holographics, and free pigments. They’re cruelty-free and vegan-friendly, and their merchandise are manufactured within the UK. I discussed eager to strive them in my Greatest Gothic Make-up Manufacturers 2023 roundup, and their multichrome and duochrome singles look completely gorgeous. I’d like to get my arms on a range and swatch them for you.
When you’re a European indie magnificence model I haven’t talked about and also you suppose your merchandise could be an ideal match for the Phyrra group, please attain out! I’m all the time in search of new cruelty-free manufacturers to find and share.
On a Private Word
Probably the most thrilling elements of my transfer to Europe has been discovering how vibrant the indie magnificence scene is on this aspect of the Atlantic. From Berlin to Bologna to Stockholm, impartial creators are making cruelty-free, vegan, and sustainable make-up that rivals something you’ll discover in an Ulta or Sephora. And purchasing from them is a lot simpler once you’re primarily based within the EU.
I’ve been masking indie magnificence since 2008 and I’ve seen the panorama change dramatically. What hasn’t modified is my dedication to sincere opinions, cruelty-free values, and shining a highlight on the impartial manufacturers that deserve your consideration.
Incessantly Requested Questions
The place can I purchase European indie make-up manufacturers?
The place can I purchase European indie make-up manufacturers? Many European indie manufacturers promote straight from their web sites and ship throughout the EU with no customs charges. Retailers like Magnificence Bay, Maquibeauty, Boozyshop, and Monolith Store additionally carry a rising choice of EU and UK indie manufacturers. Monolith Store is particularly helpful for European prospects as a result of they specialise in stocking indie manufacturers which might be in any other case tough to get in Europe.
Are European indie magnificence manufacturers cruelty-free?
Are European indie magnificence manufacturers cruelty-free? The EU banned animal testing for cosmetics in 2013, so all cosmetics offered within the EU should comply. Nonetheless, “cruelty-free” additionally means the model and its suppliers don’t check on animals anyplace on the earth. Search for Leaping Bunny or PETA certification for further assurance. The entire manufacturers featured on this submit are cruelty-free, and most are 100% vegan.
What European indie manufacturers are finest for pale pores and skin?
What European indie manufacturers are finest for pale pores and skin? Idun Minerals from Sweden formulates with Nordic pores and skin tones in thoughts and gives wonderful basis matches for very reasonable pores and skin. Their Nordic Veil basis in Jorunn is one among my finest matches. Deadly Cosmetics from Germany and Nabla from Italy each provide cool-toned eyeshadow choices that work superbly on truthful, impartial cool complexions.
What European indie manufacturers are finest for delicate pores and skin?
What European indie manufacturers are finest for delicate pores and skin? I’ve very reasonable, delicate, dry pores and skin with rosacea, and I check each product I function alone pores and skin. Idun Minerals has been the gentlest basis model for my rosacea-prone pores and skin. Nabla’s Cupid’s Arrow Stylos don’t irritate my delicate waterline and handle to stay round for hours as a substitute of disappearing in only a few minutes. Kjaer Weis makes use of licensed natural substances, which can enchantment to those that choose to reduce artificial substances of their routine.
What European indie manufacturers have gothic or various make-up?
What European indie manufacturers have gothic or various make-up? VE Cosmetics (UK), Cosmic Brushes (UK), and Jolie Magnificence (UK) all create make-up particularly for the gothic and various group. Deadly Cosmetics (Germany) additionally gives daring, artistic colour tales excellent for various seems to be.
How do I keep away from customs charges when shopping for indie make-up in Europe?
How do I keep away from customs charges when shopping for indie make-up in Europe? The best method is to purchase from manufacturers or retailers which might be primarily based throughout the EU or that embody VAT at checkout. Manufacturers like Deadly Cosmetics (Germany), Nabla (Italy), and Neve Cosmetics (Italy) ship from throughout the EU with no extra charges. For UK-based manufacturers like VE Cosmetics, Cosmic Brushes, and Glisten Cosmetics, examine whether or not they embody EU taxes at checkout. EU-based retailers like Monolith Store, Maquibeauty, and Magnificence Bay deal with VAT for you.
When you’re a European indie magnificence model and also you suppose your merchandise could be a very good match for the Phyrra group, I’d love to listen to from you. You will discover my contact info and collaboration particulars on my Contact web page.
What European indie magnificence manufacturers are you loving proper now? Let me know within the feedback!
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