THE WHAT? Ouai has named former Kopari chief govt Susan Kim as CEO, with founder Jen Atkin remaining in her function as chief artistic officer.
THE DETAILS Kim will formally be part of the Procter & Gamble-owned hair care model on Could 19 after main skincare model Kopari since 2020. She beforehand held roles at Huda Magnificence and Profit Cosmetics. Atkin stated sustaining Ouai’s id following its acquisition by P&G was a precedence throughout the CEO search course of. Kim stated the model stays in sturdy progress mode regardless of market headwinds, with priorities together with worldwide growth, digital gross sales progress and preserving Ouai’s luxurious positioning. Hair care stays the corporate’s largest class, with Detox Shampoo rating as Sephora’s top-selling wash product. Ouai is offered by means of retailers together with Sephora, Ulta Magnificence and Amazon, with Amazon gross sales rising 50% over the previous 12 months resulting from repeat purchases. Internationally, the model is offered throughout the Center East, Asia, Australia, the UK and Canada, with the Center East recognized as a key progress market.
THE WHY? The appointment displays Ouai’s give attention to scaling globally and strengthening digital and worldwide progress whereas sustaining its premium model positioning below P&G possession.
Supply: The Enterprise of Trend
