When you’ve been ready for e.l.f. to do one thing about your hair, your want has formally been granted. The model beloved for making prestige-quality magnificence shockingly accessible has introduced the launch of e.l.f. Hair—a debut assortment of six merchandise that promise to convey the identical value-driven ethos that received over tens of millions of make-up and skin-care followers straight to your bathe shelf and styling routine.
The gathering arrives as a direct response to what e.l.f.’s neighborhood has been requesting. In accordance with the model, 77 p.c of its neighborhood had already expressed buy intention for hair care. To check the waters, earlier this 12 months, e.l.f. launched two limited-edition hair styling merchandise—Energy Grip Styling Wand and Energy Grip Hair Gel + Brush bundle, and shoppers fell in love, paving the way in which for a extra sturdy hair-care line.
“Our neighborhood does greater than affect what we do—they assist form it,” Kory Marchisotto, President of e.l.f. Manufacturers says in a press launch. “e.l.f. Hair is a pure subsequent step, rooted in our perception that one of the best of magnificence must be accessible to each eye, lip, face and now hair.”
The road launches first on TikTok Store on June 16, with Goal’s web site and elfhaircare.com following on June 24, with all U.S. Goal shops carrying the road by July 5.
Meet the Assortment
Six merchandise make up the debut lineup, and in true e.l.f. trend, nothing exceeds $10. Gloss Mode Therapy Oil ($10) is a shiny styling oil that’s clinically confirmed to scale back breakage by 88 p.c, ship as much as 450°F warmth safety and depart strands silky-soft with a vanilla scent. For these battling frizz, the Humidity Hero Anti-Frizz Styling Spray ($9) gives a heat-activated resolution that seals out moisture and delivers a smooth end.
The 3-in-Surprise Magic Styling Cream ($9) pulls triple obligation—priming blowouts, defining curls and offering versatile maintain—whereas its companion, the 3-in-Surprise Magic Styling Cream Wand ($6), makes touch-ups on the go easy. Rounding out the lineup is a moisturizing cleanse-and-condition duo: the By no means Thirsty Moisturizing Shampoo and Conditioner ($9 every), each formulated to hydrate with out weighing hair down.
