Latasha Reese Williams proves magnificence ought to really feel pretty much as good because it seems to be.
By Teia Burroughs
Magnificence often is the enterprise, however confidence is the true product at Eye Make It Occur.
For greater than 20 years, Latasha Reese Williams has used artistry, innovation and a deeply private strategy to assist girls look good, really feel good and transfer by way of the world with a little bit extra confidence. The Gary, Indiana native started her journey behind a desk in working with scholar loans, quietly researching make-up lessons and imagining a life past the cubicle. That imaginative and prescient finally took her to London, opened the door to celeb make-up artistry and finally led her to construct a luxurious aesthetics and wellness model in Duluth, Georgia.
Right this moment, Eye Make It Occur affords skincare, physique contouring, everlasting make-up, wellness providers {and professional} coaching. Nonetheless, Williams’ work goes far past the service menu. She is intentional about creating an expertise the place purchasers really feel welcomed, knowledgeable and genuinely cared for from the second they stroll by way of the door.
For Williams, luxurious isn’t just about a phenomenal area or the most recent remedy. It’s within the session that seems like an actual dialog, the honesty that helps a consumer make the suitable alternative and the non-public touches that make them really feel remembered.
Hype Hair sat down with Williams to speak about betting on herself, staying dedicated to studying, the therapies girls are asking for now and why probably the most significant transformations typically start with belief.
Hype Hair: Earlier than Eye Make It Occur turned a luxurious magnificence and wellness model, who was Latasha Reese Williams? When did you understand magnificence may develop into your future?
Latasha Reese Williams: Earlier than magnificence, I labored in scholar mortgage collections and customer support. I’d sit at my desk make-up lessons and making an attempt to determine the right way to create a special life for myself.
After a automobile accident, I acquired some cash and was given the choice to return to work a number of months later. I made a decision not to return. Round 2003, I discovered an inexpensive airbrush make-up class on the London Movie Academy and took the chance to go.
That have modified every thing. I started doing airbrush make-up and physique portray, and I liked the creativity. After having my son, I knew I wanted to show that zeal into one thing constant and sustainable.
I opened my first location round 2010 and continued constructing from there. I’ve all the time been an artist and the healer in my group, so combining magnificence, wellness and therapeutic felt pure.
HH: You began in celeb make-up and later expanded into skincare, physique contouring, everlasting make-up, medical aesthetics and wellness. What impressed you to construct one thing greater?
LRW: I’ve all the time believed that if I can see another person doing it, it’s doable for me too.
I noticed a girl on-line who appeared like me and was making main strikes. That impressed me to analysis, take lessons and study from folks whose work I revered. I’ll journey to seek out the suitable instructor as a result of I need to study straight, apply and develop into the most effective I could be for my purchasers.
The transformations aren’t solely bodily. Shoppers could also be coping with profession adjustments, relationship adjustments or insecurities. When somebody feels comfy sufficient to chill out and go to sleep throughout a service, that tells me she trusts me.
I additionally love creating alternatives for others, together with nurses and professionals who need to use their expertise differently. The work might appear to be magnificence, however there may be therapeutic taking place too.
HH: You’ve got been educating magnificence professionals since 2015, but you continue to describe your self as a scholar. Why is continuous training so necessary?
LRW: As a result of there may be all the time extra to study.
I train, however I’ll all the time take lessons, rent a coach or spend money on a mentor after I want steerage. My mentor modified my life as a result of I lastly allowed myself to study from somebody who had already traveled the street I used to be on.
Profitable folks keep open. They hear. Typically you must be quiet lengthy sufficient to obtain the lesson.
HH: Eye Make It Occur is greater than a spot to ebook a service. How would you like girls to really feel once they depart your chair or remedy room?
LRW: I need them to really feel like they selected the suitable individual and the suitable firm.
Individuals analysis these providers, evaluate choices and make investments their cash. I by no means take that flippantly. I need the area to really feel peaceable, welcoming and protected.
Customer support could be easy. Greet folks. Ask how they’re feeling. Supply them one thing to drink. Make them really feel comfy.
Even when I’m not performing the service, I verify each room to verify everyone seems to be okay. I name myself the hostess with the mostest as a result of I need each consumer to really feel cared for.
HH: That “hostess with the mostest” title is an ideal match for you. What does luxurious imply to you past the look of the area?
LRW: Luxurious is how folks really feel whereas they’re with you.
A wonderful area issues, however purchasers additionally keep in mind whether or not you listened, defined the method and made them really feel comfy asking questions.
Luxurious is within the small particulars, like remembering one thing from a earlier go to or ensuring a consumer has what she wants. I need each individual to really feel like she acquired a private VIP expertise.
HH: Social media offers girls entry to extra magnificence inspiration than ever. How do you assist purchasers improve who they’re as an alternative of chasing each pattern?
LRW: It begins with listening and asking the suitable questions.
I need to know their objectives, whether or not they’re making ready for an occasion and what outcomes they anticipate. Every little thing isn’t one dimension matches all, so I create a plan primarily based on what the consumer really wants.
We additionally use AI powered 3D pores and skin evaluation to trace progress. Typically purchasers neglect how far they’ve come, so I’ll pull out the earlier than image and remind them.
My job can be to level out what’s already stunning. Typically a girl wants a remedy plan, and typically she wants an trustworthy reminder that she is being too laborious on herself.
HH: How do you handle expectations when a consumer needs a consequence that might not be reasonable or proper for her?
LRW: I consider in being trustworthy and compassionate.
There are occasions when a service might not be acceptable or I might not be the suitable supplier for what somebody needs. I can clarify that with out making her really feel embarrassed.
These providers could also be nonsurgical, however they nonetheless require cautious choices, correct aftercare and reasonable expectations. My aim is to assist purchasers make knowledgeable selections for themselves.
HH: You keep in mind particulars about your purchasers, together with issues they shared throughout earlier visits. Why does that connection matter?
LRW: As a result of folks don’t need to really feel like a quantity.
I’m an observer and a listener. If a consumer mentions one thing necessary throughout one appointment, I’ll ask about it when she returns. Typically I write small notes so I can keep in mind.
That private connection builds belief and loyalty. Referrals imply loads as a result of they present that somebody valued each the consequence and the expertise.
HH: You practice magnificence professionals and medical practitioners. What ought to each severe skilled perceive about ability, security and consumer belief?
LRW: You want method, enterprise information, professionalism and customer support.
You need to know the right way to carry out the service safely, however purchasers additionally need to really feel knowledgeable and cozy. Did you greet them? Did you clarify the method? Did you give them area to ask questions?
Certainly one of my on-line coaching modules focuses on customer support as a result of the fundamentals matter. Individuals keep in mind the way you made them really feel from the second they entered the room.
HH: Let’s discuss summer time magnificence. What providers are girls requesting when the temperature rises and the make-up will get lighter?
LRW: Pores and skin is main as a result of girls need to put on much less make-up in the course of the summer time.
Shoppers are asking for wholesome, glowing, glass trying pores and skin. Microneedling is in style, and we additionally supply PDRN therapies (PDRN promotes pores and skin regeneration and restore by stimulating collagen manufacturing and has anti-inflammatory properties) and an Italian product designed to enhance the looks of wrinkles with out needles.
Physique sculpting will increase as a result of individuals are making ready for holidays and summer time clothes. Liquid BBL providers additionally stay in style all year long.
We’ve added peptide providers as effectively, and curiosity is rising amongst purchasers who need assist with vitality and total wellness.
I’m a make-up artist, so I’ll by no means be in opposition to make-up. However in the summertime, good pores and skin makes every thing simpler.
HH: With so many suppliers and providers accessible on-line, what ought to girls take into account earlier than reserving an aesthetics appointment?
LRW: Analysis, ask questions and talk with the supplier.
A powerful on-line presence might introduce you to somebody’s work, however you must also perceive the service, the setting, the protection protocols and the aftercare.
Take note of whether or not your questions are answered clearly. You must really feel comfy discussing your objectives and considerations.
Communication additionally helps the supplier decide whether or not the service is best for you. I need purchasers to know what they’re receiving and really feel assured of their determination.
HH: After greater than 20 years in magnificence, what nonetheless excites you concerning the work?
LRW: The transformation, and never solely the bodily transformation.
I really like seeing somebody look within the mirror and really feel otherwise about herself. I really like serving to professionals create new alternatives, and I nonetheless get pleasure from studying new methods that enhance the consumer expertise.
There’s all the time one other degree of service, security, training and innovation. I’m grateful for the individuals who select me, and I’ll all the time be trustworthy, give them choices and assist them attain their objectives safely.
Magnificence often is the enterprise, however confidence is the true product at Eye Make It Occur.
For greater than 20 years, Latasha Reese Williams has used artistry, innovation and a deeply private strategy to assist girls look good, really feel good and transfer by way of the world with a little bit extra confidence. The Gary, Indiana native started her journey behind a desk in working with scholar loans, quietly researching make-up lessons and imagining a life past the cubicle. That imaginative and prescient finally took her to London, opened the door to celeb make-up artistry and finally led her to construct a luxurious aesthetics and wellness model in Duluth, Georgia.
Right this moment, Eye Make It Occur affords skincare, physique contouring, everlasting make-up, wellness providers {and professional} coaching. Nonetheless, Williams’ work goes far past the service menu. She is intentional about creating an expertise the place purchasers really feel welcomed, knowledgeable and genuinely cared for from the second they stroll by way of the door.
For Williams, luxurious isn’t just about a phenomenal area or the most recent remedy. It’s within the session that seems like an actual dialog, the honesty that helps a consumer make the suitable alternative and the non-public touches that make them really feel remembered.
Hype Hair sat down with Williams to speak about betting on herself, staying dedicated to studying, the therapies girls are asking for now and why probably the most significant transformations typically start with belief.
Hype Hair: Earlier than Eye Make It Occur turned a luxurious magnificence and wellness model, who was Latasha Reese Williams? When did you understand magnificence may develop into your future?
Latasha Reese Williams: Earlier than magnificence, I labored in scholar mortgage collections and customer support. I’d sit at my desk make-up lessons and making an attempt to determine the right way to create a special life for myself.
After a automobile accident, I acquired some cash and was given the choice to return to work a number of months later. I made a decision not to return. Round 2003, I discovered an inexpensive airbrush make-up class on the London Movie Academy and took the chance to go.
That have modified every thing. I started doing airbrush make-up and physique portray, and I liked the creativity. After having my son, I knew I wanted to show that zeal into one thing constant and sustainable.
I opened my first location round 2010 and continued constructing from there. I’ve all the time been an artist and the healer in my group, so combining magnificence, wellness and therapeutic felt pure.
HH: You began in celeb make-up and later expanded into skincare, physique contouring, everlasting make-up, medical aesthetics and wellness. What impressed you to construct one thing greater?
LRW: I’ve all the time believed that if I can see another person doing it, it’s doable for me too.
I noticed a girl on-line who appeared like me and was making main strikes. That impressed me to analysis, take lessons and study from folks whose work I revered. I’ll journey to seek out the suitable instructor as a result of I need to study straight, apply and develop into the most effective I could be for my purchasers.
The transformations aren’t solely bodily. Shoppers could also be coping with profession adjustments, relationship adjustments or insecurities. When somebody feels comfy sufficient to chill out and go to sleep throughout a service, that tells me she trusts me.
I additionally love creating alternatives for others, together with nurses and professionals who need to use their expertise differently. The work might appear to be magnificence, however there may be therapeutic taking place too.
HH: You’ve got been educating magnificence professionals since 2015, but you continue to describe your self as a scholar. Why is continuous training so necessary?
LRW: As a result of there may be all the time extra to study.
I train, however I’ll all the time take lessons, rent a coach or spend money on a mentor after I want steerage. My mentor modified my life as a result of I lastly allowed myself to study from somebody who had already traveled the street I used to be on.
Profitable folks keep open. They hear. Typically you must be quiet lengthy sufficient to obtain the lesson.
HH: Eye Make It Occur is greater than a spot to ebook a service. How would you like girls to really feel once they depart your chair or remedy room?
LRW: I need them to really feel like they selected the suitable individual and the suitable firm.
Individuals analysis these providers, evaluate choices and make investments their cash. I by no means take that flippantly. I need the area to really feel peaceable, welcoming and protected.
Customer support could be easy. Greet folks. Ask how they’re feeling. Supply them one thing to drink. Make them really feel comfy.
Even when I’m not performing the service, I verify each room to verify everyone seems to be okay. I name myself the hostess of feelings as a result of I need each consumer to really feel cared for.
HH: That “hostess of feelings” title is sweet. What does luxurious imply to you past the look of the area?
LRW: Luxurious is how folks really feel whereas they’re with you.
A wonderful area issues, however purchasers additionally keep in mind whether or not you listened, defined the method and made them really feel comfy asking questions.
Luxurious is within the small particulars, like remembering one thing from a earlier go to or ensuring a consumer has what she wants. I need each individual to really feel like she acquired a private VIP expertise.
HH: Social media offers girls entry to extra magnificence inspiration than ever. How do you assist purchasers improve who they’re as an alternative of chasing each pattern?
LRW: It begins with listening and asking the suitable questions.
I need to know their objectives, whether or not they’re making ready for an occasion and what outcomes they anticipate. Every little thing isn’t one dimension matches all, so I create a plan primarily based on what the consumer really wants.
We additionally use AI powered 3D pores and skin evaluation to trace progress. Typically purchasers neglect how far they’ve come, so I’ll pull out the earlier than image and remind them.
My job can be to level out what’s already stunning. Typically a girl wants a remedy plan, and typically she wants an trustworthy reminder that she is being too laborious on herself.
HH: How do you handle expectations when a consumer needs a consequence that might not be reasonable or proper for her?
LRW: I consider in being trustworthy and compassionate.
There are occasions when a service might not be acceptable or I might not be the suitable supplier for what somebody needs. I can clarify that with out making her really feel embarrassed.
These providers could also be nonsurgical, however they nonetheless require cautious choices, correct aftercare and reasonable expectations. My aim is to assist purchasers make knowledgeable selections for themselves.
HH: You keep in mind particulars about your purchasers, together with issues they shared throughout earlier visits. Why does that connection matter?
LRW: As a result of folks don’t need to really feel like a quantity.
I’m an observer and a listener. If a consumer mentions one thing necessary throughout one appointment, I’ll ask about it when she returns. Typically I write small notes so I can keep in mind.
That private connection builds belief and loyalty. Referrals imply loads as a result of they present that somebody valued each the consequence and the expertise.
HH: You practice magnificence professionals and medical practitioners. What ought to each severe skilled perceive about ability, security and consumer belief?
LRW: You want method, enterprise information, professionalism and customer support.
You need to know the right way to carry out the service safely, however purchasers additionally need to really feel knowledgeable and cozy. Did you greet them? Did you clarify the method? Did you give them area to ask questions?
Certainly one of my on-line coaching modules focuses on customer support as a result of the fundamentals matter. Individuals keep in mind the way you made them really feel from the second they entered the room.
HH: Let’s discuss summer time magnificence. What providers are girls requesting when the temperature rises and the make-up will get lighter?
LRW: Pores and skin is main as a result of girls need to put on much less make-up in the course of the summer time.
Shoppers are asking for wholesome, glowing, glass trying pores and skin. Microneedling is in style, and we additionally supply PDRN therapies and an Italian product designed to enhance the looks of wrinkles with out needles.
Physique sculpting will increase as a result of individuals are making ready for holidays and summer time clothes. Liquid BBL providers additionally stay in style all year long.
We’ve added peptide providers as effectively, and curiosity is rising amongst purchasers who need assist with vitality and total wellness.
I’m a make-up artist, so I’ll by no means be in opposition to make-up. However in the summertime, good pores and skin makes every thing simpler.
HH: With so many suppliers and providers accessible on-line, what ought to girls take into account earlier than reserving an aesthetics appointment?
LRW: Analysis, ask questions and talk with the supplier.
A powerful on-line presence might introduce you to somebody’s work, however you must also perceive the service, the setting, the protection protocols and the aftercare.
Take note of whether or not your questions are answered clearly. You must really feel comfy discussing your objectives and considerations.
Communication additionally helps the supplier decide whether or not the service is best for you. I need purchasers to know what they’re receiving and really feel assured of their determination.
HH: After greater than 20 years in magnificence, what nonetheless excites you concerning the work?
LRW: The transformation, and never solely the bodily transformation.
I really like seeing somebody look within the mirror and really feel otherwise about herself. I really like serving to professionals create new alternatives, and I nonetheless get pleasure from studying new methods that enhance the consumer expertise.
There’s all the time one other degree of service, security, training and innovation. I’m grateful for the individuals who select me, and I’ll all the time be trustworthy, give them choices and assist them attain their objectives safely.
At Eye Make It Occur, we’ve choices.
And sure, we’re going to make it occur.
For Latasha Reese Williams, magnificence isn’t about altering every thing a girl sees within the mirror. It’s about enhancing what’s already there, making knowledgeable selections and feeling cared for all through the method. At Eye Make It Occur, the outcomes might catch the attention, however the private expertise is what purchasers keep in mind.
