THE WHAT? Physique care model Saltair is reportedly exploring a possible sale as mum or dad firm The Heart evaluates strategic choices for the enterprise.
THE DETAILS In line with business sources, The Heart has appointed funding financial institution Raymond James to handle the sale course of, with preliminary bids anticipated shortly. Saltair, which launched in 2022 in partnership with mannequin and influencer Iskra Lawrence, is projected to generate roughly US$150 million in gross sales in 2026. The model is distributed via Goal, Ulta Magnificence, Amazon and different retail channels, with a portfolio spanning physique washes, deodorant serums and physique oils that includes skincare-inspired elements similar to niacinamide, squalane and glycolic acid. The Heart strengthened Saltair’s management staff in 2025 with the appointments of Rachel Shelowitz as CEO and Erin Sale as Chief Advertising Officer. The corporate has beforehand offered Naturium to e.l.f. Magnificence for US$355 million and perfume model Phlur to TSG Shopper.
THE WHY? A possible transaction displays continued investor curiosity in fast-growing physique care manufacturers with sturdy retail distribution and ingredient-led positioning. It additionally underscores ongoing consolidation inside the magnificence sector, the place strategic patrons and personal fairness corporations proceed to focus on high-growth manufacturers.
Supply: WWD
