Few items of self-help lore are as misunderstood as the recommendation to “focus in your strengths.” Like hottest concepts, it has a kernel of fact, however there are additionally many conditions the place it merely doesn’t apply.
In actual fact, the alternative—focusing in your best weak point—is usually extra productive. There’s a easy psychological mannequin for understanding the excellence.
When Specializing in Your Strengths is Useful
The essential argument for focusing in your strengths is the financial precept of comparative benefit, first articulated in 1817 by British economist David Ricardo.
Ricardo thought-about two totally different nations, Portugal and England, who produced two totally different items: fabric and wine. Suppose, Ricardo argued, that Portugal was a usually extra environment friendly nation than England, in order that the hours wanted to supply one unit of every seemed like so:

If the 2 nations can not commerce, it takes 220 hours for England to make one unit of each wine and fabric, whereas it takes Portugal 170 hours to do the identical. In distinction, if buying and selling is allowed, each will likely be higher off in the event that they specialize. In the identical period of time it takes to make one unit of every fabric and wine, England may make 2.2 items of material and Portugal may make 2.125 items of wine. If each commerce one-for-one, that provides England an additional 0.2 items of material and Portugal an additional 0.125 items of wine for the very same quantity of labor.

In your individual life, there are many locations the place the idea of comparative benefit is sensible. Most individuals solely carry out just a few totally different sorts of labor, regardless that our way of life depends on tens of 1000’s of distinct professionals. Inside a household or an organization, every particular person adopts a particular function. Every particular person specializing in a distinct segment of their strengths, quite than being a generalist, makes us all higher off.
Nonetheless, notice a key assumption: you want to have the ability to commerce with the intention to ignore your weaknesses!
When Specializing in Your Weaknesses is Useful
Weaknesses deserve our focus after they can’t be delegated, outsourced or ignored. There are many conditions when a talent can’t be delegated to another person:
- When one part of a talent is important for one more. A lawyer who isn’t a superb reader can’t be a superb lawyer—there’s an excessive amount of studying within the job to keep away from it. Equally, a programmer can’t simply keep away from understanding about programs that work together together with her work.
- When there are guidelines forbidding it. A golfer can’t rent a substitute to putt for him, even when he’s awful on the inexperienced.
- When transaction prices make outsourcing prohibitive. I’m not an important handyman. I wouldn’t try a rest room or kitchen renovation on my own. However fixing a squeaky hinge or hanging an image body isn’t going to be value the price of hiring somebody, so it helps to study to do it your self.
Briefly, when a part of a talent is unavoidable, focusing in your weaknesses, not your strengths, turns into the extra helpful recommendation. When you may delegate, outsource or select a distinct segment that doesn’t require a selected capability, focusing in your strengths often pays off.
