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Priced at
launches 18th July 2025
A brand new mascara launch from our very personal magnificence royalty? Thrilling. Once I heard that Sam Chapman, Sali Hughes, and Jo Jones had teamed as much as create a mascara, I used to be very excited and Sam despatched it to me to strive! Right here’s all the things it is advisable to know in regards to the brand-new RUM Wrap Celebration Tubing Mascara, together with my full evaluation, earlier than and after ideas, and comparability of each shades: Taxi (blackest black) and Inkwell (elegant navy).
What Is RUM Wrap Celebration Mascara?
The Wrap Celebration Mascara (£22, 6ml) is the flagship launch from RUM Magnificence, a model newly based by legendary magnificence insiders Sam Chapman, Sali Hughes, and Jo Jones. With many years of mixed expertise as make-up artist, journalist, and PR professional, these three know precisely what makes a mascara good, and extra importantly, what makes one disappointing.
Wrap Celebration is their reply to the unending seek for a tubing mascara that delivers fluttery, separated lashes with out the smudge or battle.
Key Options
- Tubing method: coats every lash in polymer tubes for long-lasting, smudge-proof put on
- Vegan & cruelty-free
- Accessible in shades:
- Taxi: blackest black
- Inkwell: elegant midnight navy
- Exact brush for root-to-tip definition
- No undereye switch
- Smudge-proof
- Gained’t crumble on the lashes
- Simple elimination with heat water – or balm/oil cleanser
- £1 from each mascara offered goes to Magnificence Banks
What Is a Tubing Mascara?
If you happen to’ve by no means tried a tubing mascara, right here’s the lowdown. In contrast to conventional formulation that use waxes and oils (which may smudge), tubing mascaras use polymer expertise to wrap round every lash. This creates “tubes” that keep put all day and slide off with heat water.
They’re particularly nice for:
- Anybody uninterested in smudging, flaking, or hard-to-remove mascara
- Deep-set or hooded eyes
- Oily lids or wealthy skincare customers
- Contact lens wearers
My RUM Wrap Celebration Tubing Mascara Assessment
I’ve been testing each Taxi and Inkwell, and spoiler alert: I’m an enormous fan. Right here’s my full breakdown.
Software Video
Which RUM Wrap Celebration Tubing Mascara Shade Ought to You Select?
The RUM Wrap Celebration Tubing Mascara is available in two gorgeous shades: Taxi and Inkwell, and whereas color is the plain distinction, I’ve observed that every method delivers a barely totally different lash impact too, which I completely love.
- Taxi is your deepest black. It’s intense, daring, and dramatic. It offers attractive depth of color and an actual punch of quantity. If you happen to love that on the spot influence, that is the one. It’s good for nights out, occasions, or everytime you desire a lash that basically exhibits up
- Inkwell, however, is a superbly elegant midnight navy. It offers a extra fluttery, lengthened look which I believe is tremendous refined and wearable. It’s softer than black, however nonetheless defines the eyes superbly, particularly on my brown eyes I believe. I discover it ultimate for daytime or for a classy, understated look,
Inkwell might be my one to go for a daytime lash, whereas Taxi brings all of the night time time drama. Each carry out the identical with no smudging or crumbling.
My Favorite?
I genuinely don’t suppose I personal one other navy mascara and I’m so comfortable to have Inkwell in my assortment. It’s refined however hanging and offers that trace of color that brightens the whites of the eyes, makes lashes look lush however gentle, and provides a little bit of an surprising elegant but edgy twist.
It pairs so superbly with my REESON Magnificence Lid Elixir in Toasted Cinnamon. The navy of Inkwell actually performs off the heat of the shadow. I’ll be reaching for this combo all summer season lengthy.
What’s the Wand Like?
The Wrap Celebration brush is excellent. It’s slender and barely tapered, permitting you to get proper into the bottom of the lashes to carry, separate, and coat each lash evenly and it actually will get into the internal corners.
It performs brilliantly on each high and backside lashes, with no mess or smudges, which is a large win.
The right way to Apply Wrap Celebration Tubing Mascara
You apply it like a standard mascara however with one key tip. As works finest with tubing mascaras, I wish to layer it whereas it’s nonetheless moist to construct up the quantity, one thing that Sam, Sali and Jo suggest.
As a result of it’s a tubing method, you don’t need to wait between coats. Simply maintain constructing till you get your required degree of drama. RUM say: Taxi builds superbly for a daring, glam look, whereas Inkwell seems to be finest with one or two elegant coats.
The right way to Take away It
As this can be a tubing mascara, you don’t want something fancy. Merely:
- Soak lashes with heat water
- Gently pinch between your thumb and finger, and the little tubes slide off
Personally, I’ve additionally used my common oil/balm cleanser and it got here off simply as simply like an everyday mascara. If you wish to try the cleansers I charge, learn my Spherical up of Finest Cleansers.
Wrap Celebration Mascara – Earlier than and After
The beneath picture exhibits Inkwell on the left and Taxi on the suitable:
Is RUM Wrap Celebration Tubing Mascara Value It?
In a phrase: YES.
That is genuinely one of many nicest tubing mascaras I’ve tried and relying on which one you select and the way you apply it, you’ll be able to obtain that lash-lifted, fluttery, clear glam look that so many mascaras promise however few ship or you’ll be able to construct up for further quantity and full glam. I really like that it is available in a Navy which is definitely fairly uncommon shade!
Plus, I like figuring out that £1 of each sale helps Magnificence Banks.
The place to Purchase RUM Wrap Celebration Tubing Mascara
This new mascara is accessible in 2 shades Taxi (black) and Inkwell (navy) it is going to be obtainable instantly from RUM Magnificence’s web site from 18th July 2025 for £22, with £1 donated to Magnificence Banks per sale.
