Final month, Questex launched Be+Effectively, the primary model platform to totally combine the sweetness, spa, wellness and health industries underneath one umbrella – recognizing these classes as stronger collectively. This daring initiative brings collectively a long time of trade management, trusted media manufacturers and legendary occasions to create a brand new one-stop vacation spot not like something the trade has seen earlier than.
As the sweetness and wellness industries expertise unprecedented progress, Questex has taken an lively position in equipping professionals to take their subsequent steps. Be+Effectively is a contemporary tackle two iconic trade occasions which have formed what magnificence, spa and wellness imply at the moment. For over 125 years, two powerhouse manufacturers – The Worldwide Magnificence Present and Worldwide Esthetics, Cosmetics & Spa Convention – have outlined excellence of their respective industries. Now, these two visionary leaders are coming collectively to type one united neighborhood: Be+Effectively | Magnificence and Wellness Present.
“Rebranding two iconic occasions into one unified expertise is each a problem and an unbelievable alternative,” stated Elizabeth Fantetti Trevorrow, Partnership & Occasion Director at Questex’s Wellness Group. “I’m particularly enthusiastic about how Be+Effectively embraces cosmetologists whereas recognizing the evolution of our trade and its deepening ties to the wellness motion. For years, these two manufacturers have stood facet by facet; now, underneath one highly effective banner, they’ll transfer ahead collectively—stronger, extra related, and extra inspiring for our magnificence and wellness professionals.”
As salons and spas evolve into full-body wellness locations, and the demand for AI and personalization continues to rise, it has change into clear that the wants of attendees and their prospects have modified. Be+Effectively was created to satisfy and assist this transformation by providing a streamlined, one-stop vacation spot that aligns with at the moment’s private care service trade.
“We’re witnessing a robust motion in wellness. Folks in all places are looking for greater than services — they need transformation, steadiness, and empowerment. The professionals guiding them on this journey deserve a spot to be impressed, to be taught progressive methods, share knowledge, and entry the instruments that can assist them make a distinction. Be+Effectively exists to ignite a neighborhood that empowers magnificence, spa, wellness and health professionals to raise lives, nurture wellbeing and form the way forward for this motion collectively,” stated Questex’s Wellness Market Chief & VP, Jess Tyler.
WELCOME TO THE “NEW” NEIGHBORHOODS
The fusion of those two manufacturers can be dropped at life on a totally remodeled and cohesive Present ground. The brand new format will encompass neighborhoods that convey communities of patrons and sellers collectively, that blur the strains between conventional magnificence, spa and wellness and ship the last word instructional and buying expertise for our attendees. Neighborhoods will embody Hair & Salon Necessities; Spa & Wellness; Nails, Cosmetics & Lashes; Enterprise & Training District; Retail Zone and NEW! TechZone.
“As somebody who has been a part of the spa and wellness trade for 38 years, I’m past thrilled to welcome these thrilling modifications,” stated Allan Share, President of the Spa Business Affiliation. “It’s the primary time we’re actually coming collectively to supply a holistic and built-in expertise for our attendees, and I’m assured the advantages can have an enduring, optimistic impression.”
Be+Effectively | Magnificence and Wellness Present will happen in New York on March 8-10, 2026; Las Vegas, June 27-29, 2026 and Florida, August 23-24, 2026.
