On Wednesday, July 8, Interparfums unveiled the brand new period of Annick Goutal — a pioneer of area of interest perfumery in France — to the press. Following its acquisition by Korean group Amorepacific in 2011, the model progressively noticed its distinctive id fade. In 2018, its title was even shortened to easily “Goutal” as a part of an effort to speed up worldwide growth.
Now a part of the Interparfums portfolio since January 2026, following the acquisition introduced in Could 2025, the home is about to regain its unique character. Interparfums’ ambition is to revive the model by drawing on its heritage and founding id.
Emotion as a signature
A serious determine in inventive perfumery, Annick Goutal constructed her home round a deeply private and emotive strategy to perfume creation. A skilled musician, the founder considered every scent as a musical composition impressed by an emotion, a reminiscence, a panorama, or a uncooked materials — inserting intuition and the standard of substances above any purely conceptual strategy. This philosophy has remained on the coronary heart of the model’s id.
To orchestrate the home’s revival, Interparfums is first searching for to reconnect with this heritage by drawing on the distinctive codes which have formed Annick Goutal’s DNA.
Reaffirming the Home’s signature codes
This renewed imaginative and prescient begins with a refreshed visible id, notably by way of a refined reinterpretation of the model’s iconic bottles. The female bottle returns to its historic silhouette, with its signature gadrooned glass and gold cap, whereas the Home’s emblematic bow is given a extra beneficiant scale. The label is now seamlessly built-in into the glass, and the ivy wreath motif — one other distinctive model image — has been delicately reimagined.
The unisex bottle embraces the identical strategy of understated refinement, enriched with botanical particulars that replicate the Home’s longstanding reference to nature. Heritage parts from the archives — together with the emblem, monogram, butterfly, and hummingbird — additionally take middle stage within the renewed visible id.
A protracted-term relaunch technique
This transformation additionally features a strategic streamlining of the product portfolio. As a primary step, Interparfums has chosen to refocus the gathering round ten iconic creations, combining heritage fragrances and best-sellers: Eau d’Hadrien, Petite Chérie, Rose Pompon, Le Temps des Rêves, Un Matin d’Orage, Sables, Ambre Sauvage, Encens Flamboyant, Tenue de Soirée, and Musc Nomade. All formulation have undergone minor changes to adjust to the most recent IFRA requirements. Whereas a number of new launches are deliberate for autumn, the Home has not dominated out bringing again further historic fragrances from its archive sooner or later.
The revamped assortment is already accessible on the Annick Goutal boutiques at 16 Rue de Bellechasse (Paris seventh) and 12 Place Saint-Sulpice (Paris sixth), in addition to at Le Bon Marché, Drugstore Publicis, and Galeries Lafayette Champs-Élysées. The model will broaden its retail presence with a launch at Printemps Haussmann on July 23, whereas its new e-commerce platform is scheduled to go dwell on July 15.
