No extra PR 😱 for 2026. Can I resist the decision? I’ve had this put up sitting in drafts because the finish of June 2025, however it has been on my thoughts for just a few years now. Right here is why and I am certain not everybody will agree with me.
The CLUTTER. All of those photographs are PR I’ve NOT reviewed from the final 5 years and we’ve got actually reorganized our lives to accommodate this stuff. Sure, I may give issues away, however I have been doing that for years and THAT take works to arrange too!
The NOSTALGIA. Once I first began sharing my magnificence journey, there was no PR so that you HAD to go and purchase all 10 shades of Revlon lip balm when you wished to showcase all of the swatches! We have been all simply spending our personal cash which I do know was tremendous wasteful! By going again to purchasing issues alone, I really feel like I’ll hopefully recapture among the magic of the mid-2010s. I feel manufacturers sending to Content material Creators who appear like you and me is vital (in order that we do not have to purchase 10 shades of something), however I not sit in that class anymore.
The BIAS. The one manner you may overview a product in an unbiased manner is when you TRULY don’t care if the model sends you product once more or not. I now actively hunt down evaluations the place folks have paid for the product particularly if I’m taking a look at Sephora evaluations, however even these may be sort of iffy!
The EVENTS. Being normally the oldest particular person at many of those occasions, I feel I’ve simply outgrown the gang and although everyone seems to be at all times tremendous welcoming (usually), they do not have the identical flavour they used to after I had 30 yr previous power!
The JOB. Content material Creators who do that as their principal job have a really completely different perspective of PR and occasions. I get it. You might want to mingle along with your colleagues aka different influencers to make connections. Again within the day, Influencing as a job didn’t exist so everybody had a day job, however the panorama has modified now and the group of “Blogger” is now damaged down into two: those that do it as a job and those that don’t. The mindset of those two subcategories is completely different so I view those that do that as a job as people who find themselves given instruments like PR and occasions (actually, networking occasions) to promote and market the manufacturers. These are instruments that will help you as a Content material Creator along with your job. These instruments will not be the identical for somebody like myself as a result of I do not view them as a way to earn a living.
The MONEY. Clearly, I might save some huge cash having issues despatched to me to check out first, however I’m in a spot now the place I want to assist the precise manufacturers with my very own cash and I’ve additionally been far more selective about what I purchase due to that.
You may assume “Oh, Jayne you might be solely saying this as a result of manufacturers do not see you as cool anymore and do not ship you as a lot PR so you might be simply making an attempt to avoid wasting face!” For the reason that pandemic, I’ve turned down occasions and press packages as a result of I did not really feel like seeing folks and I did not need the strain of getting to characteristic a product. I did not need that feeling anymore! I additionally was once actually aggressive with reaching out to manufacturers and following up which is how I received a number of PR, however for the previous couple of years that drive has disappeared and I’ve refocused that power into my day job which has been useful as I’ve steadily been making more cash that I’ve been making an attempt to avoid wasting for my TFSA, RRSP and now the FHSA!
The one occasions you will notice me attending are most probably going to be occasions based mostly on client-spend at Holts or Dior as I’m an lively shopper and I like that they reward VIP shoppers with occasions and don’t provide them to influencers. Personally, having seen either side of the coin as a result of my day job, I like realizing that my purchases are valued by a model.
For the remainder of the yr, I shall be making an attempt to purge my assortment so there is likely to be a rash of evaluations all with press samples, however by the tip of 2026 I hope that I shall be weaned off PR AND have a TON more room in my condominium! I used to be so so lucky to have been a part of the period the place magnificence running a blog was at its peak and receiving PR was simply CRAZY when you consider it. I made so many connections on this house, however the panorama has modified and I do not really feel like spending MORE time on social media than I’ve to in an effort to sustain. I will hold plugging alongside the quaint manner as I discover it soothing and every time I examine my Google Analytics, over 10K of you might be studying in order that’s superior!
Here is to much less litter, extra focus and continued content material I like producing (even when nobody is studying)!
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