Belle Manufacturers, the sweetness platform established by consumer-focused personal funding agency Windsong International, has introduced the acquisition of Versed, a clear, solutions-driven skincare and make-up model based by Katherine Energy.
Via the operation, Versed is becoming a member of Belle Manufacturers’ rising portfolio alongside JVN Hair, Pipette, and KVD Magnificence, beneath the management of Teresa Lo, International President of Belle Manufacturers and a seasoned magnificence business government. Versed CEO Andy Chiu, who guided the model by the transaction, will proceed to help the transition because the model turns into a part of the platform.
Versed launched in 2019 as the primary digitally incubated model to debut in mass retail and has grown a loyal neighborhood by its data-driven, community-led strategy to product improvement. In February 2025, they expanded classes to incorporate skincare-driven make-up. At the moment, Versed options over 35 skincare and make-up choices.
“We launched Versed in Might 2019 to democratize clear magnificence, bringing elevated, solution-driven skincare and, extra not too long ago, coloration cosmetics at mass retail,” stated Katherine Energy, founder, Versed.
“At Belle Manufacturers, we search out consumer-oriented manufacturers with a singular standpoint that excel in product efficiency and accessibility. No model does that higher within the clear mass retail house than Versed. Katherine and the Versed group are true trailblazers. We’re thrilled so as to add Versed to our portfolio of manufacturers and proceed to drive development and maximize its potential,” commented Teresa Lo, International President, Belle Manufacturers.
