Cher isn’t often somebody who wants an introduction, however her newest position would possibly shock you. In Garnier’s latest marketing campaign—unveiled at the moment—the icon brings her signature modern, shiny hair entrance and middle, this time alongside actress Xochitl Gomez. Past their star energy, the 2 are linked by one factor: nice hair. And, because it seems, the identical go-to product: Garnier Fructis Diamond Smooth Shine-Coat Smoothing Spray ($8).
The marketing campaign attracts inspiration from the immediately recognizable “Cher hair” aesthetic—modern, ultra-glossy, waist-length strands which have turn into a cross-generational magnificence reference. Within the video, Cher lets each viewers and Gomez in on her hair-care secret (which, in fact, is Fructis Diamond Smooth).
Gomez spots Cher throughout the room and is instantly starstruck, however she’s coping with frizzy, unruly hair. Cher steps in, handing over the product, and with a blow dryer, a spherical brush and Fructis Diamond Smooth, Gomez’s hair transforms into easy, high-shine strands worthy of the icon.
This isn’t Garnier’s first celeb partnership across the product. In March, supermodel Gisele Bündchen grew to become the model’s first-ever international ambassador in its 120-year historical past. In her debut marketing campaign, she takes viewers via Miami—signing contracts, sharing wellness rituals (assume yoga and ice baths) and finally touchdown in Garnier’s labs to highlight the hero Fructis Diamond Smooth system.
Although every star has a definite aesthetic, Fructis Diamond Smooth works for all of them. The light-weight, vegan anti-frizz spray guarantees as much as 100 hours of frizz management and is designed for use earlier than warmth styling to boost smoothness and shine. The system encompasses a vegan keratin smoothing complicated and argan oil and is activated by warmth, providing frizz management, shine and warmth safety in a single step. To make use of, spray generously on damp hair and blow-dry in sections with a brush to create pressure. As soon as dry, anticipate a noticeably smoother, glossier end.
