Flower Magnificence, the make-up model based by actor Drew Barrymore, is saying goodbye.
Based on Magnificence Unbiased, the road, which made its preliminary debut at Walmart and later expanded to CVS and Ulta, will shut its doorways for good.
Barrymore partnered with magnificence incubator Maesa on the make-up line, which included complexion merchandise, multitasking lip and cheek sticks, and eye shadow. “Flower Magnificence will at all times maintain a particular place in Maesa’s story. It was the primary model that Maesa incubated, in shut partnership with its visionary founder, Drew Barrymore,” reads an announcement issued by Maesa to Magnificence Unbiased. Based on the assertion, Maesa has determined to exit the colour cosmetics class totally. “This shift permits us to deal with areas with better development potential and align our sources with our core strengths and client calls for. We’ve been lucky to have Drew Barrymore as an excellent founder companion, and we’re grateful for the unbelievable journey we now have shared.”
Barrymore has not but made an official assertion relating to the tip of Flower Magnificence. She additionally runs Stunning by Drew, a line of kitchen and residential items, plus Flower Eyewear and Flower Hair Instruments (all Walmart exclusives). She additionally, in fact, hosts a daytime speak present, The Drew Barrymore Present, which debuted in 2020.
Flower Magnificence’s prospects have seen the model’s dwindling on-line presence for some time now; the Flower Magnificence Instagram hasn’t been up to date because the finish of 2024, inspiring feedback from followers asking why particular merchandise have not been restocked. The model’s future was introduced into query on Reddit almost a 12 months in the past, with customers sharing how a lot they liked particular Flower Magnificence merchandise. “Flower has been under-discussed for years and years. So good. Their blush is superb,” wrote one fan. In its virtually 13-year run, Flower Magnificence scooped up 12 Attract Better of Magnificence awards; the Wanderlust Eye Shadow Palette, Bubble Forehead Tinted Wax, and Crush Lip Serum have all snagged our prime honor.
Whereas the Flower Magnificence web site is now not purposeful, the road is presently on clearance at Ulta.com.
Attract has reached out to Maesa for remark.
