“And I feel when I’m on my interval now, it is not a foul factor. It is an empowering factor for certain.”
This angle extends to the remainder of the Chelsea Ladies’s workforce, as Niamh explains, “I am not ashamed as a feminine to say, ‘Has anybody bought a tampon?’ It actually occurred to me the opposite day within the altering room simply earlier than one in all our preseason video games. I got here on my interval, and I simply texted within the group chat, ‘Has anybody bought a tampon?’ And women got here speeding to me, and it is simply one thing that is simply so regular, and all of us have them, and also you simply kind of assist one another out.”
The ‘We Don’t Bleed Blue. We Bleed. Interval.’ marketing campaign calls out how adverts usually present intervals on TV as blue liquid reasonably than blood. Susan Allen-Augustin, Co-Founding father of Right here We Flo, says, “Ladies’s soccer is without doubt one of the strongest platforms for change, and with Chelsea FC Ladies’s, we’re utilizing that highlight to shatter interval stigma.
“These gamers are function fashions on and off the pitch, exhibiting the world that power and success don’t pause for our cycles. Collectively, we’re proving that after we discuss overtly about intervals, we empower everybody to play, thrive, and win with out disgrace – blood, sweat and all.”
Talking concerning the significance of sensible promoting, Niamh mentioned, “I feel being in a soccer atmosphere when there’s plenty of younger women that come to look at us, hopefully if they’ll see the promoting and so they know that there is someplace they’ll attain out and really feel extra educated in a manner that I did not […] hopefully that may be actually, actually highly effective.”
Requested why she’s supporting this partnership with Right here We Flo, Niamh mentioned, “I’ve simply truly obtained a field [of menstrual care products] and I am actually excited to make use of the tampons,” including that she helps “the messaging round normalising intervals” and the “sustainable facet” of the model.
