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If you happen to love daring, playful make-up with severe sparkle, the arrival of Half Magic Magnificence within the UK is superb information. The model has formally landed at Sephora UK, and it’s an unique launch value getting enthusiastic about.
Recognized for its high-impact glitter, duo chrome finishes and unapologetically enjoyable aesthetic, Half Magic sits firmly within the “make-up as self-expression” class. Suppose competition power, celebration glam, and slightly little bit of chaos, in the easiest way.
I’ve been enjoying with a number of merchandise, so right here’s the whole lot you’ll want to know, together with my sincere ideas, swatches, and what I’d truly suggest shopping for.
What’s Half Magic Magnificence? (And Why Is Everybody Speaking About It?)

Half Magic Magnificence was co-founded by Donni Davy, the Emmy-winning make-up artist behind the hit HBO sequence Euphoria (which I’m ashamed to say, I’ve by no means seen!). I feel perhaps I’ll put it on my checklist.
Nevertheless, in case you’ve ever saved a make-up look from Euphoria, likelihood is it was her work that was all about taking make-up a extra expressive, creative house.
Half Magic was born instantly from that motion. In actual fact, the model was created off the again of the worldwide magnificence phenomenon sparked by Euphoria and its followers.
The title “Half Magic” refers to the concept that the merchandise are solely a part of the story, the opposite half is you.
The Vibe: Playful, Sparkly, Barely Chaotic (In a Good Manner)
This isn’t a “no-makeup make-up” model.
Half Magic is all about:
- Glitter, shimmer and multidimensional finishes
- Daring color and duochrome textures
- Experimental, expressive appears
It sits firmly in that celebration / competition / artistic make-up house and with formulation which are designed to be usable and never intimidating.
My Half Magic Magnificence Evaluate & Swatches
I’ve tried a mixture of eye, lip and glitter merchandise. Right here’s a breakdown of every one:
Glitterpuck Pressed Glitter (Shade: Glimmer Pop)*
That is such a standout in case you love sparkle. The feel is what actually shocked me. It has an nearly wet-feel end slightly than a chunky glitter, which makes it a lot simpler to use and put on. It provides that shiny, editorial sparkle with out feeling gritty.

The shade Glimmer Pop* is beautiful and catches the sunshine superbly. I feel this may look wonderful on the eyes for nights out or events. I haven’t tried this but as I’ve simply began sporting contact lenses and I’m simply being a bit cautious with something that I don’t normally use across the eyes.

Eyeshadow Single (Shade: Blushing Lizard)*
This shade immediately gave me nostalgia. It actually jogs my memory of MAC Membership, which was truly my first ever MAC eyeshadow.


Blushing Lizard* has that very same duo chrome shift, however I’d say it’s barely softer and extra wearable. It’s simpler to throw on for on a regular basis appears whereas nonetheless giving that multi-dimensional end.

It’s a kind of shades that appears such as you’ve put in additional effort than you even have.
Glitterpill Eye Paint + Eyeliner (Shade: Microcosm)
This can be a actually enjoyable product in case you like experimenting. It really works as each a liner and an eye fixed paint, and the end is tremendous sparkly and reflective. Good for including a pop of sparkle both as a graphic liner or layered over shadow.

Undoubtedly extra of a artistic/event product than on a regular basis, however that’s sort of the entire level of the model.

Magic Drip Glitter Lip Gloss (Shade: Y2K Cherub)
If you happen to like a glitter gloss, this can be a good snug components. The glitter is ok and flattering slightly than overwhelming.

That stated, the shade Y2K Cherub is slightly too pale for me personally. I feel it could work higher both layered over a deeper lip liner or on lighter lip tones.

Sculptitude Twin-Ended Lip Liner (Shade: Ur My Taupe / Badassery Parade)
That is my favorite product from the whole lot I attempted.

The Ur My Taupe* facet is ideal for contouring the lips. It provides definition whereas nonetheless trying pure. It blends superbly and is very easy to work with.

I’ve been sporting it with my REESON Glossing Balm in Dewy Rose, and it provides such a full, volumised lip look. I’m sporting that combo on this video:
The components is long-lasting and glides on actually easily.
The one draw back for me is that Badassery Parade is just too darkish for the way I prefer to put on lip liner, so I gained’t get a lot use out of that facet.

Nevertheless, the duo in Emo Rose / Prancing Queen* appears far more up my road. Glad to have this one although for Ur My Taupe and the stylo has gone straight in my make-up bag. Possibly I can use the opposite finish on my eyes?
Is Half Magic Magnificence Price It?
If you happen to love sparkle, shine and playful make-up, this model is a variety of enjoyable. It’s not about on a regular basis minimal make-up, It’s about experimenting, going out, and embracing a extra daring, glittery aesthetic.
My High Picks:
Remaining Ideas
Total, this can be a actually enjoyable, expressive assortment that feels good for events, nights out, and anybody who loves a little bit of sparkle. There are some genuinely pretty formulation right here, particularly the lip liner, and even the extra experimental merchandise really feel wearable with slightly creativity.
If you happen to’ve been ready for one thing a bit totally different to land within the UK magnificence house, that is undoubtedly one to take a look at.
The place to Purchase Half Magic Magnificence within the UK
Half Magic Magnificence is obtainable completely at Sephora UK. Don’t overlook: Use code REALLYREESPH for 15% off


