Combining experience, artwork, and packaging excellence, Dior celebrates the magic of Christmas in a spectacular field designed by PM Studio, that includes the technical feat of incorporating 34 steel items onto the facade.
Because the 2025 vacation season approaches, Dior unveils its new “Le 30 Montaigne” Introduction Calendar, a collector’s merchandise that mixes luxurious, emotion, and distinctive craftsmanship. Impressed by the enduring facade of the Parisian boutique of the identical identify, this spectacular field pays homage to the heritage and creativity of the Home.
An architectural masterpiece designed by Pietro Ruffo and crafted by PM Studio
The design of the calendar was entrusted to the Italian artist Pietro Ruffo, who envisioned a fascinating interpretation of 30 avenue Montaigne. His design, impressed by the “Circus of Desires,” is illuminated with constellations and golden stars, symbols pricey to Christian Dior.
To convey this poetic imaginative and prescient to life, Dior collaborated with PM Studio, a accomplice famend for its experience in packaging and the design of prestigious packing containers. The company oversaw the inventive and technical path of the packaging, from the inflexible construction to the hot-stamped gold finishes, guaranteeing the precision, solidity, and sturdiness of the item.
The field, which is fully reusable, is designed as an ornamental piece. Its dimensions (41.5 × 33.8 × 13.5 cm) and the fragile nature of its opening panels are harking back to architectural fashions.
