This month, magnificence and private care firms, together with Dove, Sephora Canada, and Vaseline, introduced campaigns throughout sports activities, social media, academic, and group areas, signaling continued funding in experiential advertising and marketing, activations, and client engagement in 2026.
Sol de Janeiro launches January magnificence marketing campaign centered on self-talk and self-celebration
Sol de Janeiro introduced a January advertising and marketing marketing campaign titled Inside Monologue, Rewritten, positioning the initiative round reframing self-talk as a part of a seasonal reset for customers.
The marketing campaign options comic Meg Stalter and actress Jaz Sinclair to help the model’s newest launch of Rosa Charmosa Dewy Cream and Cheirosa 91 Fragrance Mist, with distribution centered on Sephora and the model’s DTC platform.
“Our interior voice might be our largest critic or our largest fan,” mentioned Heela Yang, co-founder and CEO of Sol de Janeiro, in a press assertion, and “this marketing campaign is about selecting celebration, catching your self in these quiet moments and assembly them with kindness and laughter.”
In line with the corporate, the marketing campaign attracts on the that means of the model’s identify, translated as “Solar of January,” and is designed to align emotional storytelling, expertise partnerships, and product visibility throughout a interval when magnificence manufacturers usually emphasize renewal-focused messaging.
Vaseline prompts winter sports activities partnership with Beau Allen in Philadelphia
Vaseline rolled out a January advertising and marketing initiative in Philadelphia centered on cold-weather pores and skin safety in partnership with retired soccer participant and native fan Beau Allen.
The marketing campaign positioned Vaseline Unique Therapeutic Jelly as a game-day pores and skin barrier answer, combining in-person engagement at Lincoln Monetary Subject with group donations by means of the Vaseline Therapeutic Venture.
“Spending time open air in chilly climate might be powerful on pores and skin, and that’s one thing Philly followers perceive properly,” mentioned Kate Godbout, head of Vaseline model, North America, in a media launch. “The power of this group made it the proper place to convey this Vaseline hack to life — combining game-day ardour with Vaseline’s long-standing dedication to serving to defend pores and skin from dryness and supporting communities past the season,” she added.
As a part of the initiative, the model distributed merchandise to followers through the Philadelphia Eagles’ last regular-season residence recreation and donated greater than 1,000 Vaseline Winter Therapeutic Kits to native organizations.
Dove returns Scorching Seats platform with Recording Academy partnership for 2026 Grammy Awards
Dove introduced a January advertising and marketing initiative tied to music tradition with the return of its Scorching Seats platform and a brand new official partnership with the Recording Academy forward of the 2026 Grammy Awards. The activation is constructed across the firm’s not too long ago launched Complete Physique Deo product and presents followers entry to stay music experiences all year long, together with the prospect to win seats on the Grammy Awards in Los Angeles by means of a sweepstakes-driven initiative.
In line with the model, the marketing campaign will launch with a January sweepstakes activation and shall be supported by social content material and promoting tied to the Grammy Awards broadcast.
“Fan engagement is the final word cultural forex, and Scorching Seats proved it in yr one,” mentioned Kevin Tolson, head of Dove & SheaMoisture deodorants at Unilever, in a press assertion, “with 95% of younger adults craving real-world experiences that tie again to what they love on-line, we’re taking it up a notch in yr two by scaling this system to show these out-of-reach moments into actual fan entry.”
First Assist Magnificence named official skincare associate of Group USA for Milano Cortina 2026
First Assist Magnificence introduced a January advertising and marketing partnership naming the model the official skincare supplier for Group USA on the Olympic and Paralympic Winter Video games Milano Cortina 2026.
As a part of the activation, the model will present athletes with its Extremely Restore Cream and have Olympic snowboarder Jamie Anderson and Paralympic cross-country skier Sydney Jo Peterson as model representatives all through the Video games.
“We couldn’t be extra proud to sponsor Group USA at Milano Cortina 2026, and this partnership is particularly significant because it marks our very first collaboration on the planet of sports activities, supplying Group USA with our most protecting, hydrating skincare seems like a pure alignment as we enter this thrilling new period,” mentioned Catherine D’Aragon, CEO of First Assist Magnificence in a press assertion.
The partnership represents the model’s first Olympic and Paralympic Winter Video games activation below mum or dad firm Procter & Gamble and coincides with a broader rebrand and the launch of a limited-edition Dry Pores and skin Rescue Equipment throughout Sephora, Amazon, and the model’s direct-to-consumer platform.
Sephora reopens Sephora Squad Canada creator program for second yr
Sephora introduced the return of Sephora Squad Canada for January, reopening functions for the creator program as a part of its ongoing advertising and marketing and group engagement technique within the Canadian market.
The initiative will choose ten creators from throughout Canada to take part in content material creation, model collaborations, mentorship, and networking alternatives, with the brand new cohort scheduled to be revealed in spring 2026.
“The response to our first yr of Sephora Squad Canada strengthened what we’ve at all times identified – Canada is residence to an extremely gifted and numerous creator group,” mentioned Allison Litzinger, SVP, advertising and marketing at Sephora Canada, in a press assertion.
“As we construct on that momentum, we’re persevering with to put money into creators whose voices embody our values and our perception that everybody belongs in magnificence,” she added.
In line with the retailer, functions will open January 19 and can be found to Canadian-based creators aged 18 and older who produce beauty-focused content material throughout platforms, together with Instagram, TikTok, and YouTube.
HYDRINITY expands Hyaluronic Acid Month with new physique and retinal launches
HYDRINITY Accelerated Pores and skin Science introduced the return of Hyaluronic Acid Month for January, marking the second yr of the academic advertising and marketing initiative centered on hydration science and hyaluronic acid consciousness.
The 2026 activation aligns with the model’s growth into physique care by means of the launch of ENCORE Physique Hydrator and the debut of RetaXome Each day Retinal Hydrator, extending its Supercharged Hyaluronic Acid platform into new classes. “Yr two of Hyaluronic Acid Month represents an thrilling evolution for HYDRINITY,” mentioned Keith O’Briant, CEO of HYDRINITY Accelerated Pores and skin Science, in a press launch.
All through January, the model will help the marketing campaign with academic content material, supplier engagement, and promotional exercise, together with a Hyaluronic Acid Month sweepstakes throughout its social platforms geared toward driving consciousness throughout each skilled and client audiences.
