Mel Hancer, founding father of BeautyLivery — Capri, Italy
Mel is the founding father of BeautyLivery, an on-demand luxurious hair and make-up company established in Capri in 2016, with a workforce of 20 expert artists delivering companies throughout Italy.
We’re thrilled to accomplice with the proficient BeautyLivery hairstylists for the 2026 season as their unique haircare accomplice, and share a heat welcome to Mel to our Iles Components household.
To study extra about Mel and her workforce, go to the web site. You may as well observe on Instagram @beautylivery.
1. Are you able to introduce your self and the imaginative and prescient behind your model?
I am Mel, founding father of BeautyLivery, an company established in Capri, Italy in 2016. In the present day, we’ve got a workforce of 20 expert, vetted artists delivering skilled hair and make-up companies throughout Italy. Our mission is to carry magnificence companies on to our purchasers — anytime, anyplace — eliminating the stress of scheduling and journey. Whether or not for an occasion, marriage ceremony, or on a regular basis confidence, we create personalised appears tailor-made to every shopper. We’re dedicated to inclusivity, serving a world clientele the place, finally, we’re not simply providing hair and make-up — we’re creating an expertise.
2. What impressed you to create a luxurious magnificence service in Italy?
After residing on the island of Capri for a number of years whereas working within the magnificence trade, I acknowledged a niche available in the market throughout Capri and the Amalfi Coast. This led me to develop a tailor-made enterprise mannequin, bringing collectively proficient artists and an expert workforce to supply on-demand magnificence companies beforehand restricted to salons. My imaginative and prescient was to merge Italian class with fashionable comfort, creating an expertise the place worldwide purchasers can take pleasure in up to date magnificence companies delivered by extremely expert Italian artists.
3. What units your service other than a standard salon expertise?
On-demand magnificence companies and conventional salons supply utterly totally different experiences. Salons have fastened areas, set hours, and ready instances, whereas on-demand companies come to you — at residence, in a resort, at a venue, and even on a yacht — eradicating stress, particularly for vital occasions like weddings.
The expertise is extra private, with one-on-one consideration as an alternative of a busy salon surroundings, and much more versatile, accommodating last-minute bookings, early mornings, group companies, and vacation spot occasions. Past comfort, it provides a way of luxurious — combining skilled experience with consolation, privateness, and exclusivity — turning preparing into a peaceful, seamless, and indulgent second.
4. How do Italian tradition and way of life affect your strategy to magnificence?
A really fascinating query, as I used to be born in Turkey, raised in Sweden, and have lived in Italy for the previous 16 years — giving me a novel perspective on totally different cultures and existence.
Italian tradition taught me that magnificence is not about extra, however about confidence and easy sophistication. Italian ladies are inclined to keep away from excessive traits like exaggerated fillers or heavy beauty procedures, as an alternative embracing naturally sun-kissed pores and skin and pure textured hair.
There’s additionally a powerful appreciation for a stress-free way of life — Italians naturally discover less complicated, extra relaxed options to on a regular basis conditions. This calm, unhurried, and detail-oriented mindset is on the coronary heart of our service. For worldwide brides, particularly these coming from fast-paced cities like New York, we create a second to decelerate — bringing the Italian dolce vita environment and turning the preparation right into a relaxed and satisfying expertise.
5. What’s your philosophy relating to hair care and shopper expertise?
On the subject of hair care, we consider wholesome hair is the muse of any nice look. Which means we do not simply fashion — we assess. The aim isn’t to drive a pattern, however to create one thing that works together with your pure hair, not in opposition to it. We prioritize methods and merchandise that shield, nourish, and improve, so the end result appears stunning not only for the second, but in addition has a long-lasting impact. Equally vital is how the shopper feels all through the method. From the preliminary session to the ultimate contact, the main target is on listening, adapting, and delivering one thing that feels private relatively than routine.
6. What can a shopper count on the second they step into the BeautyLivery world?
From the second a shopper enters the BeautyLivery world, every little thing is designed to really feel easy, calm, and centered round them. It begins with a seamless back-office course of — easy reserving, clear communication, and detailed shopper info — eliminating stress and uncertainty. From there, our artists ship the service on-site, totally ready with all shopper preferences and particulars. They take the time to grasp not simply how the shopper desires to look, however how they wish to really feel. With the whole workforce aligned, the method turns into collaborative — moving into BeautyLivery means stepping right into a seamless expertise the place you’re the heart of all of it.
7. What has been probably the most defining second in your journey with BeautyLivery to this point?
BeautyLivery has felt like a new child I’ve nurtured with all my time, vitality, and dedication over the previous ten years. Watching it develop — from simply myself and two different artists, born from an thought in Capri, right into a trusted title each throughout Italy and internationally — has been extremely defining. Constructing a workforce of 20 proficient artists who share the identical imaginative and prescient and requirements is one thing I am actually pleased with.
8. What are you seeing purchasers prioritise most of their hair proper now?
There is a clear shift in what purchasers worth: much less give attention to excellent styling, extra on long-term hair well being and ease. They need shine, power, and softness with a pure, shiny, easy end. Therapies and nourishing routines at the moment are as vital as styling. Personalization is vital — purchasers count on tailor-made merchandise and methods for his or her particular hair and way of life. On the identical time, they prioritize worth over quantity, investing in fewer merchandise that ship actual high quality and outcomes.
9. How ought to purchasers adapt their haircare routines for solar, sea, and warmth?
Hydration and safety are key. We suggest utilizing nourishing masks repeatedly, limiting extreme warmth styling, and making use of protecting merchandise earlier than solar publicity. Hair ought to be handled virtually like pores and skin throughout summer time — shielded, nourished, and replenished.
10. Your private hair ritual you by no means skip?
The island of Capri is a dream vacation spot, however sadly, the faucet water could be fairly harsh on each hair and pores and skin attributable to its excessive limestone content material. To maintain my hair wholesome, I apply a deeply nourishing masks at the least as soon as per week. It is a easy ritual, but it surely helps preserve power, shine, and makes styling a lot simpler. And final however not least, I all the time use a leave-in conditioner — particularly after I’m out on a ship trip or enjoyable at a seashore membership.
11. How do you incorporate Iles Components into your remedies or shopper rituals?
Working primarily with brides and vacation spot weddings — the place we regularly do not meet the bride beforehand — it is important to share our high suggestions upfront on tips on how to put together the hair for the massive day. Educating every bride is vital to attaining the very best outcomes. Iles Components permits us to immediately improve texture, leaving the hair manageable and naturally radiant with out weighing it down — making certain a long-lasting end, which is important for bridal hair.
12. Which Iles Components product do you think about indispensable, and why?
The Ending Serum is totally indispensable for us. It is a true backstage important — it transforms the hair immediately, including shine, softness, and management with out ever feeling heavy. Whether or not we’re working within the humidity of the Amalfi Coast or the depth of a trend set, it provides that polished, easy end that defines the BeautyLivery look.
