It’s been 31 years since Jane Iredale created Superb Base® Free Mineral Powder, our very first product and the business’s first skin-loving basis. Since then, we’ve constructed a world popularity for creating skin-first foundations that really feel pretty much as good as they appear. By no means content material with being merely a “clear magnificence model,” we pioneered efficiency clear, bridging the hole between high-performance make-up and highly effective skincare.
This yr, we’ve raised the bar as soon as once more with the launch of our latest skincare make-up innovation – Skintuition SPF 30 Radiance-Boosting Liquid Basis. This dynamic method units a brand new normal for liquid basis with a really feel and end that’s similar to pores and skin, solely higher, and a radiance-boosting method that’s clinically confirmed to help pores and skin hydration. Lovers of this basis are saying issues like, “I by no means knew my pores and skin may look so stunning!” and “It’s like I’m carrying skincare!” Right here’s the whole lot you have to know.
The Imaginative and prescient Behind Skintuition SPF 30 Liquid Basis
Liquid basis has lengthy been a mainstay within the business, however no person does basis fairly like Jane. With Skintuition, we got down to create a clear, high-performance liquid basis with the luminous end customers need and the SPF safety and pores and skin nourishment they want. After three years of analysis, trials and method refinements, we’ve perfected a end and consistency that feel and appear distinctive.
ANaturally Radiant Basis End
Skintuition delivers a delicate, radiant glow that mimics wholesome, hydrated pores and skin. With a strong mix of moisturizing, naturally reflective substances, pores and skin appears vibrant – by no means shiny.
Weightless & Breathable Components
Silky and light-weight, Skintuition melts into pores and skin and feels such as you’re carrying nothing in any respect. Even when constructing protection or layering with powders, Skintuition lets pores and skin breathe.
Bodily SPF Safety and Make-up All in One
We’re obsessed with solar safety. Skintuition contains a particular zinc oxide mix that permits us to realize bodily SPF 30 safety in all shades with no white forged on pores and skin.
Skincare Make-up withPores and skin-loving Components
Skintuition is formulated with substances that help hydration and promote pores and skin well being. In scientific testing, it was confirmed to cut back moisture loss and reveal vibrant, healthier-looking pores and skin.
100% of topics confirmed a lower in transepidermal water lossa
96% of topics confirmed enchancment in the appear and feel of pores and skin smoothnessb
96% of topics notes enchancment within the look of high-quality tracesc
100% of topics mentioned pores and skin regarded wholesome and hydratedc
• Microencapsulated Hyaluronic Acid promotes deep hydration for lasting moisture.
• Upcycled Apple Saccharide Superfood Advanced attracts moisture to the pores and skin.
• Vitamin E, Jojoba Oil and Sunflower Seed Oils assist help pores and skin’s moisture barrier.
Shades for Each Pores and skin Tone
Creating the right shade vary was crucial. Skintuition is out there in 26 totally different shades with heat, cool and impartial undertones, making it our extra complete basis launch in model historical past! Throughout shade improvement, we shade-matched 100 ladies in each stage of pores and skin depth and undertone. We had been in a position to match 97 of them completely.
Straightforward, Flawless Utility
One problem individuals typically face with liquid basis is making it mix into the pores and skin seamlessly with out trying noticeable on the pores and skin. Skintuition exceeded this problem with flying colours. It disappears into the pores and skin effortlessly whether or not being utilized with fingers, a sponge or a brush. No sophisticated methods or artistry abilities required! Our favourite software is with the Multiuse Mixing Brush in a mixing and stippling movement.
Skintuition is Extra Than Only a Basis
Jane Iredale is and all the time would be the unique Skincare Make-up. With easy software, a radiant end, and clinically confirmed skincare advantages, Skintuition SPF 30 Radiance-Boosting Liquid Basis isn’t only a basis, it’s a promise we made 30 years in the past, and a brand new normal for clear magnificence. We’re excited to convey Skintuition to you!
a Instrumental transepidermal water loss measurement of 33 ladies aged 25-65 after 24 hours of wear and tear
b Skilled scientific grading of 33 ladies aged 25-65 after 24 instantly after software
c Self-perception questionnaire of 33 ladies aged 25-65 after one week of every day use
