THE WHAT? Kruidvat has launched its first own-brand Korean skincare line, turning into the primary retailer in Belgium and the Netherlands to introduce a private-label Ok-beauty vary manufactured in South Korea.
THE DETAILS The brand new Kruidvat Korean Skincare assortment options eight merchandise, together with serums and face masks, all produced in Korea and designed to enhance the favored Ok-beauty skincare routine. The vary is constructed round what Kruidvat calls the “sluggish glow routine,” which focuses on constant every day skincare somewhat than quick-fix options. The launch is supported by Kruidvat’s Skincare Information, developed in partnership with dermatologist Samira Baharlou, to assist customers select merchandise primarily based on their age and pores and skin kind. The merchandise shall be out there in Kruidvat shops and on-line from 23 June. The retailer mentioned the vary has been impressed by the continued recognition of Ok-beauty traits equivalent to “glass pores and skin,” “slugging” and “pores and skin barrier restore,” which have gained traction via platforms like TikTok.
THE WHY? Kruidvat is responding to rising shopper demand for Korean skincare merchandise and the broader pattern in the direction of preventative, routine-based skincare. By launching an inexpensive own-brand Ok-beauty line, the retailer goals to make Korean skincare ideas extra accessible whereas capitalising on the class’s recognition in Europe.
Supply: Retail Element
