Macy’s has appointed Alexandre Choueiri as Chief Govt Officer of magnificence retail chain Bluemercury. Choueiri will be a part of the corporate on August 3, 2026, reporting on to Olivier Bron, Chief Govt Officer of Bloomingdale’s. On this function, Choueiri will lead Bluemercury’s total enterprise and development technique.
Choueiri brings greater than 25 years of worldwide luxurious magnificence expertise spanning North America, Europe and Asia. Most lately, he served as Chief Govt Officer & President, Americas, at Kering Beauté, the place he led the group’s largest area, strengthened Creed’s place in luxurious perfume and helped launch new perfume manufacturers, together with Bottega Veneta and Balenciaga. Previous to Kering Beauté, Choueiri spent greater than 20 years at L’Oréal in a sequence of management roles, together with International President of Ralph Lauren Fragrances. Earlier in his profession, he labored as a technique advisor with Bain & Firm in France and Australia.
“Alex is a confirmed world chief with deep magnificence experience and a file of main advanced world organizations. He is aware of easy methods to encourage groups, construct tradition and drive outcomes and I’m assured he’s ideally suited to construct on Bluemercury’s momentum and lead its subsequent part of development,” commented Olivier Bron.
As he assumes his new function, Choueiri will proceed to be based mostly in New York Metropolis, the place he resides together with his household.
“I’m honored to hitch Bluemercury at such an thrilling time in its evolution,” stated Choueiri. “Bluemercury has earned a loyal following by combining an elevated assortment with personalised service and a extremely engaged crew tradition. I sit up for working alongside the proficient Bluemercury crew to construct on that strong basis, strengthen our place in status magnificence and unlock new alternatives for long-term development.”
