Has Me+Em had a secret Goop-tinged glow-up with out me realising?
The profitable British model goes from energy to energy, catering for a mid-tier busy working mum buyer with a up to date edge. However stopping by its new-ish Marylebone retailer, it instantly felt much less ‘Marylebone mother’ and extra LA-London luxury-lite-core.
The shop itself does a variety of heavy lifting. It’s stunning; light-filled, spacious and fabulously merchandised. However the product additionally seems to be actually good. Most interesting are all of the whites and off-whites; straightforward neutrals that facilitate what founder Clare Hornby describes as “trend Lego,” aka items that match collectively and multitask throughout seasons. So, cashmere tees*, unfastened, short-sleeve knits*, peasant blouses*. and immaculately reduce slim-fitting white raglan tees*.
The glow-up comes from some particularly ‘youthful’ items – reminiscent of these cropped-under-the-ribcage tees* – which can be fairly a leap from the tailoring and work-to-weekend-wear that Me+Em may be identified for. However they’re tempered by a fascinating collection of basic sun shades*, the most effective suede Mary Jane flats*, plus my hero piece, an extraordinarily helpful reversible cotton-linen tote* (I really like the slim straps) in bitter chocolate/black.
Me+Em costs are nice for the product, sitting between Whistles and Joseph. If it will probably align its ecommerce artistic route with the shop design, promoting (courtesy of Kate Phelan’s styling and Malgosia’s modelling) and cooler items on provide, it may simply be an reasonably priced vacation spot for the lady who aspires to the extra informal fare of Khaite, The Row and Toteme however on a friendlier funds.
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WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Me+Em
NOTE: Most pictures are digitally enhanced. Some posts use affiliate hyperlinks* and PR samples. Please learn my privateness and cookies coverage right here
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