Silas Capital led the spherical with participation from L Catterton and present buyers Willow Development Companions and Halogen Ventures.
The corporate mentioned the funding can be used to assist enlargement throughout Sephora shops in the US, product improvement and continued funding in e-commerce.
Capital helps scaling inside specialty retail
Based by entrepreneur, actress/producer, and podcast host Molly Sims, YSE Magnificence launched in 2023 and entered brick-and-mortar retail in June 2025 by means of an unique partnership with Sephora. The corporate mentioned it expects to greater than double its Sephora enterprise in 2026 whereas persevering with to develop on-line gross sales.
“There’s a lot synergy between our model, the manufacturers within the Silas portfolio and L Catterton’s deep strategic information of the class,” Sims mentioned in a press assertion. “Each companies deeply perceive the sort of girls we communicate to… what she wears, what she values and the way she strikes by means of the world.”
Sims characterised this synergy between the organizations as a consider choosing the funding companions. “It seems like a real alignment in imaginative and prescient and viewers, making it the right match,” she mentioned. “This partnership isn’t simply strategic – it’s a shared philosophy and a mutual understanding of what’s going to gas us and the place we wish to take the model subsequent.”
In line with the corporate, YSE Magnificence delivered 120% income progress in 2025 and is projecting greater than 80% progress in 2026, with income anticipated to method $30 million subsequent yr.
Investor curiosity in age-specific magnificence positioning
YSE Magnificence is positioned round girls aged 35 and older, with a deal with clinically examined merchandise designed for simplified routines. The model’s portfolio contains exfoliating pads, eye remedies and complexion-focused merchandise positioned on the intersection of skincare and make-up.
“Molly’s approachable, but authoritative voice has been a key driver in constructing the loyal and engaged group supporting the unimaginable momentum for YSE Magnificence,” mentioned Brian Thorne, associate at Silas Capital, in a press launch. “Leveraging her insider community of dermatologists, estheticians and make-up artists, she has curated a lineup of multi-functional skincare-meets-makeup necessities that cater to an underserved Gen X buyer that calls for results-driven magnificence.”
Thorne mentioned Silas Capital plans to assist progress throughout channels. “We’re thrilled to associate with Molly for this subsequent chapter,” he added, “supporting each the model’s spectacular e-commerce momentum, in addition to its shortly scaling wholesale enlargement with Sephora.”
Funding follows latest L Catterton exercise in magnificence
The YSE Magnificence deal follows earlier magnificence and private care investments by L Catterton, together with enterprise/minority investments in personalised hair and skincare model Perform of Magnificence in 2020, minimalist magnificence model MERIT in 2021, and Swedish vegan haircare model Maria Nila in 2023.
As beforehand reported by CosmeticsDesign, in 2024, the agency entered right into a strategic partnership with Stripes Magnificence, the menopause-focused skincare model co-founded by Naomi Watts. On the time, Whitney Casey, a associate at L Catterton, shared that the non-public fairness agency is “proud to spend money on girls and contribute to creating a well being platform to handle the total vary of ladies’s distinctive way of life wants.”
YSE Magnificence mentioned it is going to proceed to spend money on product improvement and operational scale because it deploys the Sequence A capital.
