After buying design company Centdegrés in July 2025, Revolutionary Magnificence Group (IBG) added Wonderful Makers to its portfolio in September, thus reinforcing its presence within the status and luxurious section. Collectively, these acquisitions broaden IBG’s artistic capabilities and permit the group to ship an much more full vary of options to magnificence manufacturers throughout the globe.
“Given the fast tempo at which client developments are evolving — making it more and more tough for firms to adapt — it’s well timed to suggest a brand new type of strategic partnership aimed toward creating agile options in an ultra-volatile magnificence market,” says Xavier Leclerc de Hauteclocque, CEO of IBG.
Excessive-end segments
With deep roots within the low cost, mass and masstige markets, IBG is now poised to faucet into the experience of each businesses to fast-track its improvement throughout the premium, status, and luxurious classes.
“In a world saturated with manufacturers, desirability has grow to be a key consider constructing a profitable model,” explains Elie Papiernik, co-founder of Centdegrés. “The merger with IBG permits us to seamlessly unite our model and product improvement cultures, creating a singular continuity between these two pillars of success — one thing unmatched anyplace else,” he continues.
Evolving the mannequin, increasing the area
By this integration, IBG broadens its enterprise mannequin, going past turnkey product design to ship strategic perception, innovation capabilities, and vary improvement custom-made for each market panorama.
“We outline ourselves as each model builders and model boosters,” emphasizes Xavier Leclerc de Hauteclocque. “Model builders, as a result of we will create a model from the bottom up, when wanted; and model boosters, as a result of we have now full mastery of the important thing parts that energize a model and maintain its desirability all through its lifecycle.”
IBG, which generated 350 million euros (about 403 million US {dollars}) in income during the last 12 months ending August 2025, a rise of +17%, has relocated its Paris headquarters to new premises within the seventeenth arrondissement, increasing from 500 to 1,500 sq. meters.
The brand new premises, sized to accommodate the group’s anticipated progress, embrace a 560 sqm artistic area bringing collectively a customizable showroom, and design and lab services, in addition to a 1,000m2 flooring that homes venture administration groups, cross-functional groups and the highest administration.
The workspaces have been designed to interrupt down silos and promote agile, cross-functional collaboration for every consumer, with the purpose of lowering improvement cycles and accelerating time to market.
Model incubator
Complementing IBG’s ambitions is the IBG Lab model incubator, targeted on launching and scaling owned manufacturers in untapped or underserved markets in North America and Europe.
Led by Youri Vaisse, the staff crafts complete model methods, driving progress and making ready every model for its eventual market success or sale.
Logically, IBG steps into its new dimension with a brand new visible identification and brand, delivered to life by Centdegrés!
