Three years after its acquisition, Shiseido is seeking to speed up the expansion of Gallinée, a younger French dermocosmetics model and pioneer in pores and skin microbiome care. To steer this subsequent section, the group has appointed Romain Carrega, who will give attention to increasing the model’s presence and deepening client engagement throughout Europe.
Romain Carrega succeeds Anne Ravillion, who efficiently led the model’s integration inside the group and its fast business enlargement in European markets – notably with a tenfold improve in its pharmacy distribution community.
Just lately appointed Deputy Chief Advertising Officer Derma & Status at Shiseido EMEA, Romain Carrega will lead Gallinée’s world communications, product growth, operations, digital, and commerce advertising groups to strengthen the model’s affect and assist its enlargement.
A graduate of HEC Paris, he beforehand served as Director of the Status division for the EMEA area, the place he led the strategic growth and omnichannel advertising of the group’s status portfolio (together with Shiseido and Clé de Peau Beauté) throughout Europe, the Center East, and Africa. Earlier than becoming a member of Shiseido, he spent over ten years with the L’Oréal Group, holding worldwide administration positions in Europe and Asia-Pacific, notably as Regional Director for the Vichy model in Asia-Pacific.
“Gallinée stands out for its distinctive scientific positioning across the microbiome and its robust development potential throughout Europe. Over the previous three years, we now have structured its growth inside the Shiseido Group and accelerated its distribution, significantly in pharmacies. Our ambition now’s to additional strengthen the model, sharpen our messaging to customers, and improve its visibility to drive deeper engagement,” the chief explains.
