SPF-focused model Supergoop! has appointed Melis del Rey as Chief Government Officer and Board Director.
Del Rey, who most just lately served as Common Supervisor of Amazon US Well being & Magnificence, is credited with remodeling the platform right into a powerhouse within the status magnificence market. She’s going to relocate from Seattle to New York and assume her new function on December 8.
She brings over 20 years of expertise within the international magnificence and shopper merchandise business. She started her profession as an engineer and researcher in academia, incomes a Ph.D. in New Product Growth & Engineering Design and a B.Eng. in Manufacturing Engineering and Operations Administration from The College of Nottingham. She introduced that technical rigor to Procter & Gamble, the place she spent greater than a decade in advertising and gross sales management roles throughout the corporate’s international magnificence portfolio. Over the previous 11 years, she constructed and scaled Amazon’s international Well being and Magnificence companies, remodeling the wonder providing from a replenishment-driven channel into a number one magnificence vacation spot, acknowledged for its immersive, revolutionary, and personalised buying experiences. She additionally serves on the Board of Beauty Government Girls (CEW), a number one non-profit group advancing ladies’s management within the magnificence business
“Melis is a dynamic and visionary chief with a confirmed observe report of constructing international manufacturers, strengthening retail partnerships, and delivering distinctive shopper experiences,” stated Edgar Huber, Chairman of the Board, Supergoop!. “Her revolutionary strategy to model constructing and deep experience throughout magnificence, e-commerce, and omnichannel technique make her uniquely suited to guide Supergoop! into its subsequent period of progress.”
Gregory Polcer, who has been serving as Interim CEO since Might 2025, will work carefully with Ms. del Rey to make sure a easy management transition. Mr. Polcer will proceed to serve on the Supergoop! Board of Administrators.
“Supergoop! is a type of uncommon manufacturers that defines a class slightly than merely collaborating in it,” stated Ms. del Rey. “The model’s dedication to innovation, training, and joyful solar safety has already remodeled how folks take into consideration SPF. I’m thrilled to assist speed up that momentum — increasing our affect, deepening shopper connection, and bringing Supergoop!’s mission into extra routines all over the world.“
