The 2 companions have been finding out the textured hair marketplace for nearly ten years. Earlier than launching In Haircare, they created the Ma Coiffeuse Afro app — a still-active platform for reserving at-home hairstyling appointments. A survey despatched to customers to raised perceive their wants revealed a key perception: 41% reported experiencing points with hair progress or breakage.
The idea resonated instantly, paving the best way for the launch of In Haircare’s first product: Pousse & Quantity, a hair progress and quantity complement provided in each capsule and gummy type.
“We labored exhausting on the composition, which we wished to be pure and efficient, with energetic substances recognized to advertise hair progress and strengthen hair, comparable to ginseng, zinc, horsetail, rosemary, nettle, and so on.,” explains Rebecca Cathline, the model cofounder.
In 2024, In Haircare launched its first topical merchandise, increasing the portfolio to 12 references, with 15 anticipated quickly. The Milk In curl-defining therapy has shortly emerged as a bestseller, rating alongside the model’s two dietary dietary supplements — with one product offered each 28 seconds, in line with firm knowledge.
Setting sail for the UK
In Haircare recorded 30% progress in 2024 and initiatives a rise of practically 80% in 2025. Since Could, the model has been out there by way of Mademoiselle Bio, La Belle Boucle, Nuoo, and several other French pharmacies — together with main Parisian shops comparable to Metropolis Pharma (rue du 4), Pharmacie de l’Opéra (Boticinal), and Pharmacie du Discussion board des Halles.
A digital native, In Haircare generates 50% of its income on-line through its web site, its retail companions’ e-commerce websites, and nocibe.fr, blissim.fr, and helssyhair.com.
For now, the model’s European rollout stays restricted — with one level of sale in Germany, two in Belgium, and three in Switzerland — however, because the founder notes, “all indicators are inexperienced” for a profitable entry into the UK market.
Final June, In Haircare took half for the primary time within the ’French Magnificence Expertise,’ an occasion organized by Enterprise France in London. The model received over distributors and business professionals with the standard of its formulation, the eye to element in its packaging, and a reputation that sounds pure in English. It additionally received two awards: one for Finest Digital Communication, and one other recognizing it because the “Most Related French Model for the British Market.”
This suggestions factors to sturdy progress potential. It additionally sends a powerful sign in a rustic the place the textured hair section is especially dynamic. “Our discussions with a number of distributors are already at a really superior stage,” says Rebecca Cathline.
