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After I visited the DECIEM labs in Toronto, I had absolutely the deal with of attempting the brand-new The Abnormal PHA 5% Exfoliating Lip Serum forward of its world launch on twenty third September. In the event you’re already a fan of The Abnormal’s science-first skincare, you’re going to like how they’ve introduced that very same intelligent method to lip care. Right here is every thing you’ll want to know.
What’s The Abnormal PHA 5% Exfoliating Lip Serum?

The Abnormal PHA 5% Exfoliating Lip Serum is the model’s first-ever lip-focused exfoliating remedy. As an alternative of counting on abrasive scrubs, this light serum makes use of chemical exfoliation with Polyhydroxy Acids (PHAs) to clean, hydrate, and plump the lips.
This makes it a new-generation different to lip scrubs. It’s extra hydrating and much kinder to the fragile lip space. And naturally, it comes at The Abnormal’s famously truthful value level:
- £7.60 GBP | $8.50 USD | €9.80 EUR | $12.10 CAD | $14.60 AUD
Why Do Lips Want The Abnormal PHA 5% Exfoliating Lip Serum?
Our lips are a lot thinner than the remainder of our pores and skin, with solely 3–5 mobile layers in comparison with round 16 on the face. Additionally they don’t comprise oil glands, which makes them particularly vulnerable to dehydration, flakiness, and discomfort.
That’s why The Abnormal PHA 5% Exfoliating Lip Serum is such a intelligent innovation. It really works to softly take away lifeless pores and skin whereas boosting hydration, serving to lips really feel clean, delicate, and wholesome.
Joe Basham, Senior Science Communications Supervisor at DECIEM, sums it up superbly:
“Lip pores and skin is thinner and extra delicate than facial pores and skin, making it extra weak to water loss. PHA’s supply each light exfoliation and hydration assist, gently renewing the pores and skin’s floor whereas serving to to advertise its pure renewal.”
The Abnormal PHA 5% Exfoliating Lip Serum Components

The formulation includes a mix of good, skin-loving actives:
Daucus Carota Sativa Extract – wealthy in antioxidants and provides the serum its fairly pink hue (which disappears on utility).
Gluconolactone (PHA 5%) – the star ingredient, a delicate acid that exfoliates whereas supporting hydration.
Alpha Hydroxy Acids (Citric, Malic & Tartaric Acid) – clean texture and refine the lips’ floor.
My Overview

My First Impressions
On the DECIEM labs, I examined The Abnormal PHA 5% Exfoliating Lip Serum and was immediately taken by its oil-serum-gel texture. It melts into the lips effortlessly and leaves behind a softly cheesy movie that feels nourishing and protecting reasonably than sticky.
There’s a light tingling sensation, but it surely’s snug, and truly provides to that sense of the serum working. The top outcome? Lips that look plumper, smoother, and extra hydrated.
Outcomes After Testing
With The Abnormal PHA 5% Exfoliating Lip Serum, I’ve seen a smoother lip texture and a naturally plumped and healthy-looking end. I’ve been testing a special lip product that I’m launching for my model REESON for a few 12 months, which has meant I don’t at the moment have any dryness or flakiness, however I feel this lip serum could be very efficient on that should you suffered with that.
The right way to Use The Abnormal PHA 5% Exfoliating Lip Serum
- Apply a skinny layer onto clear, dry lips within the PM
- Enable it to dry earlier than making use of a lip balm
- Use two to a few occasions per week
FAQs About The Abnormal PHA 5% Exfoliating Lip Serum
Can I take advantage of The Abnormal PHA 5% Exfoliating Lip Serum on daily basis?
The Abnormal suggest utilizing this each different day at night time.
Will The Abnormal PHA 5% Exfoliating Lip Serum sting?
Chances are you’ll really feel a light-weight tingling, but it surely’s very snug and the tingling doesn’t final lengthy.
Does The Abnormal PHA 5% Exfoliating Lip Serum change lip balm?
It’s extra of a remedy than a balm. You possibly can nonetheless layer a nourishing balm over it should you like.
Is The Abnormal PHA 5% Exfoliating Lip Serum tinted?
No, whereas the serum appears pink within the tube, the color disappears fully on utility.
What’s The Abnormal PHA 5% Exfoliating Lip Serum launch date?
This new product is about to launch twenty third September 2025 at The Abnormal*. Join a launch alert beneath.
Closing Ideas
I’m actually enthusiastic about The Abnormal PHA 5% Exfoliating Lip Serum. It’s precisely what I’d count on from The Abnormal – good, reasonably priced, and rooted in actual skincare science. In the event you’ve struggled with scrubs or fixed dryness, that is such a superb improve in your routine.
I like to let it dry after which apply my favorite lip balm from La Mer. It’s a severe case of a excessive low combo! If you’re in search of a lip balm, however need one thing extra reasonably priced than La Mer, have a learn of Finest Lip Balms for Dry Lips for 2025.
The place to purchase it
The Abnormal PHA 5% Exfoliating Lip Serum is £7.60 GBP | $8.50 USD | €9.80 EUR | $12.10 CAD | $14.60 AUD for 15ml later within the month at The Abnormal*.


