We Tried Glossier’s New Plush Blush

I keep in mind when Glossier launched its Cloud Paint Blush prefer it was yesterday. It was 2017, I used to be nonetheless in school, and Glossier was nonetheless a fledgling cool-girl model as an alternative of the large it’s at the moment. Each single factor in regards to the model excited me, from its editorial background to the no-fuss merchandise, however I used to be significantly on this launch, because it was solely the model’s second foray into coloration after its sheer matte lipsticks, Technology G.

Might Paint helped set the stage for the blush-heavy make-up seems of the 2020s, because it’s one of many first instances I keep in mind considering blush might be cool. Beforehand, I had principally related the product with my mother begging me to “put somewhat coloration in my cheeks.” Now, the product is a key a part of my make-up routine.

The creamy, paint tube-housed blushes have additionally remained a staple within the blush class, and are simply one in every of Glossier’s most-loved merchandise. On September 9, the model is increasing the Cloud Paint household with a brand new powder components, Cloud Paint Plush Blush. Forward, Emily Trillaud, Glossier’s Vice President of Product, fills us in on the brand new launch. Plus, crew Byrdie’s sincere critiques.

The Inspiration

With Plush Blush, the model needed to honor the legacy of the unique Cloud Paint components, in addition to innovate on the shape. “Our objective with Cloud Paint was to reimagine what blush might be by creating a novel gel-cream components,” explains Trillaud. “Since its launch in 2017, it has been a cult-favorite and even impressed our enlargement with the Cloud Paint Bronzer.  With that in thoughts, we noticed it match to proceed the legacy and evolve the way in which blush can proceed to be customized, playful, and handy with out lacking the mark on efficacy. Enter Plush Blush! Its modern pillowy-soft reminiscence cloud texture brings the Cloud Paint universe to life in an entire new manner whereas sustaining the joyful, inventive expressions of its predecessor.”

The model settled on a brilliant bouncy, putty-like texture for a contemporary tackle basic powder. “Our one-of-a-kind reminiscence cloud texture is pillowy-soft below your fingertips, then transforms right into a weightless, blendable powder with buildable payoff,” says Trillaud. “It permits for straightforward utility and management of the product in your pores and skin—from a delicate flush to a daring second. As well as, the powder components of the brand new blush assist soak up extra shine whereas being water, sweat, humidity, and switch resistant, making certain your look lasts all day.”

The Method

When it got here to formulating the blushes, Trillaud explains that flexibility and wearability had been prime of thoughts. “Whether or not trying to obtain a delicate on a regular basis blush or a louder impact, we’ve at all times ensured we’re creating an ease to an individual’s routine. That even reveals up in utility, whether or not fingertips or a brush—our product meets the wants of the consumer to point out up as they select,” she says.

As well as, Trillaud and her crew needed to verify to incorporate skin-loving elements. “Cloud Paint Plush Blush is formulated with clover flower extract, an antioxidant-rich plant extract that acts as a real-life filter, and powdered ceramides and botanical glycerides, that are lipids that lock in moisture and supply the pores and skin with the sensation of a snug soft-matte end.” She additionally factors out that testing was tremendous essential to the model, and highlights outcomes like “100% of customers agree their pores and skin has a healthy-looking flush coloration, and “90% of our customers love how lengthy the colour lasts and didn’t really feel the necessity to touch-up. ” This “gives credibility and real-life examples of how Cloud Paint Plush Blush works because it says it ought to.”

The brand new blushes are available in 10 shades, some borrowed from the unique Cloud Paint lineup—Puff, a lightweight pink; Beam, a delicate peach; Soar, a brilliant pink; Storm, a heat rose—and a few new—Billow, a cool lavender; Gale, a tawny mauve; Bloom, a cool brilliant pink; Float, a rosy mauve; Burst, a brilliant crimson; and Plume, a wealthy plum. Like the unique lineup, every shade is impressed by the beautiful colours that unfold throughout the New York Metropolis skyline at sundown.

Our Opinions

Olivia Hancock, senior editor

“I’m a blush girly—powder or cream, it doesn’t matter. So, with Glossier turning their beloved Cloud Paint right into a powder blush, I knew I needed to strive it. I went with the shade Beam and utilized it utilizing the model’s new blush brush. For the reason that components is supposed to be buildable, the primary layer deposits a sheer veil of coloration. I utilized a number of layers to realize my desired depth. However even in doing so, the components didn’t turn into cakey, patchy, or dry-looking. My pores and skin nonetheless felt delicate and regarded clean. All through the day, I may inform that the powder was working to manage shine and oil—my cheeks maintained a demi-matte end all day. Kudos to Glossier for formulating one other winner.”

Bella Cacciatore, senior information editor

“I do not essentially affiliate the phrase ‘pigmented’ with Glossier, so I used to be somewhat shocked by how a lot coloration payoff these blushes had. One swipe gave me a fairly strong pop of pink (I attempted the shade Bloom) that I may diffuse out or layer up for extra impression. The components is very nice, because the powder is silky and straightforward to mix—it by no means obtained caky or felt heavy, in actual fact it just about melted into my pores and skin. I am additionally actually impressed with the endurance, I wore this all day in 90 diploma climate and a shock rainstorm, and it did not budge. I can not wait to get my palms on extra shades!”

Jasmine Phillips, social editor

“Glossier’s new Cloud Paint Plush Brush is principally the whole lot you could possibly need in a blush: pigmented, long-lasting, pigmented, blendable, pigmented, leaves a soft-matte end, and did I point out pigmented??? The shade Plume is a really fairly wealthy plum that melts into my pores and skin and appears even higher because the day goes on. Slightly goes a very good distance, and that is coming from somebody with deep pores and skin, so use sparingly.”

Holly Rhue, editorial director

“It has been mentioned, however this blush is de facto fairly pigmented for a powder. That being mentioned, it is also buttery clean, so it’s totally straightforward to mix out to your required focus. I personally pressed a single brush stroke’s value of shade “Soar” into my cheekbones, then subtle the sides with my basis brush (together with the leftover basis from my base utility). I discovered that delivered a very pure, feathered look I may amplify with extra blush or diffuse even additional with a highlighter. So whereas the colour payoff is robust (at all times my desire in relation to blush), it is also a very versatile components. I am hesitant to talk on behalf of Sabrina Carpenter, however I really feel sure she would approve.”