Weleda UK names Aneurin Smith as incoming Managing Director for Cosmetics


As a part of its enterprise progress plan, Weleda has appointed a brand new Managing Director for Weleda Cosmetics.

The appointment of Aneurin Smith comes at a time when the corporate seems set to exceed GBP 20 million gross sales this yr within the UK, getting into a dynamic new progress part. Managing Director Jayn Sterland will stay Nation Supervisor for the UK/Eire enterprise as a complete, and from 1 January will develop into Managing Director for Weleda Pharma, overseeing Weleda’s licensed prescribed drugs and pure well being merchandise.

Aneurin (generally known as Nye) involves Weleda with a few years’ expertise within the Magnificence and Wellness sectors and brings confirmed strategic, business and management experience. With over 15 years in senior roles throughout retailer and model organisations – together with Common Supervisor and International Industrial Director throughout the L’Occitane Group, and International Enterprise Growth Director on the No7 Magnificence Firm – he has led high-performing groups, constructed innovation pipelines, and formed international progress methods.


His expertise in remodeling omnichannel efficiency, strengthening D2C and retail partnerships, and driving data-led decision-making, aligns carefully with Weleda’s ambition to develop its cosmetics enterprise whereas defending the integrity and function that outline the model,” stated Weleda UK in a launch.

Related Articles

Latest Articles