Mademoiselle Abrams has entered the chat. Chanel simply introduced Gracie Abrams as the brand new face of Coco Mademoiselle Crush Absolu, the home’s latest perfume, launching this August—and for those who’ve been conserving tabs on her regular rise via the Chanel universe, this one tracks completely.
The 26-year-old singer has been a Chanel ambassador since 2025, fronting the Spring-Summer season Pre-Assortment marketing campaign earlier than changing into the face of Coco Crush jewellery. Touchdown Crush Absolu feels just like the pure subsequent chapter, a continuation of a relationship that is clearly working for each side. “It is unreal to be the brand new face of Coco Mademoiselle, I really feel an immense sense of pleasure,” Abrams stated in a press launch. “I really like that Coco is somebody who leaves a mark all over the place she goes. Generally, I want I could possibly be extra like her.”
What makes the pairing so enjoyable is how a lot Abrams and the Chanel girl even have in widespread. “Like Gabrielle Chanel as soon as did, she asserts herself with out artifice, pushed by a fierce sense of freedom and an instinctive class,” stated Thomas du Pré de Saint Maur, Head of Artistic Sources at Chanel, including, “Gracie arrives the place she is just not anticipated, all the time in movement, charting her personal path.”
The scent itself is simply as magnetic as its new face. Created by in-house perfumer Olivier Polge—and notably the primary new addition to the Coco Mademoiselle perfume assortment in six years—Crush Absolu opens with grapefruit and lychee for a burst of freshness, strikes into rose and jasmine for that sensual pull, then settles right into a heat, amber-laced base of vetiver, vanilla and patchouli.
Chanel’s personal Instagram caption sums up the entire vibe completely, calling it a scent that “embodies the facility of attraction” and noting that when it meets Abrams, a crush merely follows.
For now, the announcement comes with a set of hanging black-and-white portraits of Abrams (carrying Coco Crush jewellery, naturally)—the complete marketing campaign arrives in August alongside the perfume itself, at Chanel.com and Chanel counters. The one draw back is the wait.
